Calligaris-stand-Salone-Del-Mobile-2013-Nascent-Design-Milan

Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

For its 90th anniversary Calligaris is introducing a new corporate communication strategy based on modernity and innovation, a process that has influenced the design of the exhibition space presented in preview at the Salone del Mobile 2013. Strongly characterised by external monochrome-filled background in modular forex that creates an uneven see-through effect surface, the structure enables the progressive discovery of the product.

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 02 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

The central part is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company. The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called “smart lounge” and “virtual lounge”, in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience. The stand was designed to be reproduced to scale at other trade events reusing the same materials.

Designed by Nascent Design

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 03 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 04 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 05 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 06 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 07 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 08 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 09 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 10 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 11 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 12 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Calligaris stand Salone Del Mobile 2013 Nascent Design Milan 13 Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

Via: http://retaildesignblog.net/2013/05/07/calligaris-stand-at-salone-del-mobile-2013-by-nascent-design-milan/

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