Pharmaplans exhibit at Indaba Hotel in Johannesburg for ICON Generic medicines conference.
The stand was produced using an existing aluminium structure with a custom tensioned cable suspended graphic system replicating an art gallery type of installation. Long arm lighting to the exterior graphics and metal halide lighting to the interior ensured a perfectly lit exhibit.
This display was constructed and completed in 3hrs including loadin.
The entire display was walk-through at the show entrance creating a highly visible and effective display of Pharmaplans generic range of medicines.
This event is an excellent example of a good collaboration between client and designer creating a aesthetically pleasing exhibit that was hugely cost-effective.