I read a great article by Stefan Buss of Nimlok in the UK today on when would it be a good idea to Rent vs Buy an exhibition stand. He makes some very valid points and its well worthwhile the read if you intend to or already do participate in trade shows and exhibitions.
A summary of that article as follows:
- First Time Exhibitors
- When Exhibiting once / twice a year
- When Rebranding Soon
- Keeping a Fresh Look
- When Travelling Abroad
Link to the full article is here http://exhibitionblog.co.uk/2011/02/16/renting-exhibition-stands/