Pfizer – SASMO SASCRO 2011

Our largest project of the year to date.

Pfizer took the main hospitality suite at SASMO/ SASCRO Oncology medical congress in August.  This entailed treating the entire stage at the Sun City Superbowl.

Pfizer SASMO SASCRO 2012 Render

We chose a concept that was quick to install. All external walls where inflatable and internally lit with colour changing LED lighting. This created a soft space that was inviting, comfortable and an escape from the business of conferencing and the main show floor for doctors.

Features included:

1. Air-roof entrance

2. Inflate walls with internal LED lighting changing from soft white to subtle green

3. A fully stocked  smoothie bar

4. A fully stocked espresso bar

5. A variety of snacks

6. A full lounge and cafe area to each side of the exhibit

7. 2 large meeting suites with projector facilities utilising Octanorm Maxima

8. Free WiFi for delegates

9. Computer terminals for those delegates who didn’t bring their laptops.

10.  2 x emergency exits

Internally furnishings consisted of custom bar units, new furnishings, Octanorm maxima structures as well as eco-friendly Xanita board units to display product detail.

The crew at HOTT3D handled all aspects so that it was literally a walk-on, walk-off scenario for client.

All in all this project rolled out perfectly and smoothly, which is indicative of the pre-event planning we put into such projects

Front wallPfizer exhibit
LoungeProduct Display








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One thought on “Pfizer – SASMO SASCRO 2011

  1. Pingback: Pfizer – SASMO SASCRO 2011 | Exhibition Stand Design |

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