Giant Shoebox Pop-Up Store by Adidas

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox—and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

On the inside this is what you got:

Pop Up Store Adidas

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

adidas pop up store 1309345669_hid_IMG_1734.jpg.standard960

Check more projects in the Interactive installations category

Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

◂ Visitors could jump at the end of the countdown and then 16 cameras would take a picture at the same time to generate a mini-movie of them frozen in the air

Via: http://designtaxi.com & http://www.neatorama.com

Check out HOTT3D experiential marketing and container conversions

http://evalueinsights.com

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2 thoughts on “Giant Shoebox Pop-Up Store by Adidas

  1. The shoe box is excellent. Not too impressed by the floating in mid air claim. Seems a bit lame to me to claim something like that in this day and age with so many possibilities to achieve it, when essentially you are just taking a few snaps and then encouraging people to share them socially.

    However as mentioned the outdoor event structure they created is impressive promotional event stand

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