The main objective was to create an eye-catching installation that unified the different companies whilst not overpowering the exhibitors at ground level. Cavaletti + Pagliariccio opted for a suspended, undulating layer that was attached to the ceiling of the hall overlooking the show space.
Triangular panels of satin polycarbonate created a lightweight ‘organic cloud’ that looked like it was in constant slow motion and assumed different identities in a dynamic fashion thanks to the shifting hues. The special lighting effects were controlled with a series of motorised luminaires managed by a mixer to create ever-changing movement overhead. Beneath this glacial structure, visitors could take a seat in the lounge chairs positioned alongside the glowing spheres that were dotted around the space.