MIDO trade fair installation by Cavaletti + Pagliariccio

MIDO trade fair installation by Cavaletti Pagliariccio 02 MIDO trade fair installation by Cavaletti + Pagliariccio

The main objective was to create an eye-catching installation that unified the different companies whilst not overpowering the exhibitors at ground level. Cavaletti + Pagliariccio opted for a suspended, undulating layer that was attached to the ceiling of the hall overlooking the show space.

MIDO trade fair installation by Cavaletti Pagliariccio 03 MIDO trade fair installation by Cavaletti + Pagliariccio

Triangular panels of satin polycarbonate created a lightweight ‘organic cloud’ that looked like it was in constant slow motion and assumed different identities in a dynamic fashion thanks to the shifting hues. The special lighting effects were controlled with a series of motorised luminaires managed by a mixer to create ever-changing movement overhead. Beneath this glacial structure, visitors could take a seat in the lounge chairs positioned alongside the glowing spheres that were dotted around the space.

MIDO trade fair installation by Cavaletti Pagliariccio 04 MIDO trade fair installation by Cavaletti + Pagliariccio

MIDO trade fair installation by Cavaletti Pagliariccio 05 MIDO trade fair installation by Cavaletti + Pagliariccio

MIDO trade fair installation by Cavaletti Pagliariccio 06 MIDO trade fair installation by Cavaletti + Pagliariccio

MIDO trade fair installation by Cavaletti Pagliariccio 07 MIDO trade fair installation by Cavaletti + Pagliariccio

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