Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town – South Africa

via retail design blog

Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa

Caterpillar is wonderful combination of great design work and client trust. We were particularly excited when we received this brief as CAT has always been a brand we aspired to create an exhibit for. As such when we received the brief we really let our head designer loose (see project credits) and the result was the design and final exhibit in the photos below.

Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 02 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa

Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display of exact scale replicas of the earth moving equipment, semi private meeting areas on both ends and a hospitality area.

Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 03 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa

A major challenge was creating an exhibit that was a maximum of 2.5ms in height as per the clients request and as per the space booked at the event. Hence the use of shape and form was key due to the relatively narrow vertical visual focal point of the booth. To this end we made use of 3D fabricated lightbox logos, an abstract floor graphic, eye catching displays and high quality visuals and taglines. All of which combined beautifully into one final integrated booth design. We thoroughly enjoyed producing this exhibit both during the design stage as well as the production thereof. Designed by Hott3D

Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 06 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa
Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 07 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa
Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 08 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa
Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 09 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa
Caterpillar exhibit at Mining Indaba 2014 by Hott3D Cape Town South Africa 10 Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town   South Africa

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