As part of the overall theme of World Design Capital 2014, ‘Live design. Transform Life’, the mayor, Patricia de Lille has expressed a desire for every citizen to feel the impact of WDC 2014 and for it to have a broad transformative impact on Cape Town and how the city operates.
Furthermore, she hopes that its legacy will be a city that makes better, smarter decisions that help improve the quality of life of all its citizens.
Already the city has been involving members of the public in the transformative design process via a series of co-design workshops. Here they have the opportunity to collaborate with designers and the public sector in order to find innovative solutions to specific local challenges. Through these, the city aims to connect with all 111 of the city’s wards.
City inspires its citizens
The city is itself an inspiring example of what WDC brings to Cape Town: it has made a firm commitment to embedding design and design-led thinking into the fabric of the city administration – Unlike previous Design Capitals, it has created an internal department within the city administration that is focused on embedding design led thinking into the public sector. Every ward and every citizen in Cape Town will ultimately see the benefit of this, within 2014 and beyond.
In addition, to ignite the imagination of the public and to contribute towards a greater understanding of the multifaceted nature of design, all are invited to experience and interact with the approximately 485 design-driven projects and events that have been officially recognised by and form part of the WDC programme. These have been specifically selected for their ability to demonstrate tangible evidence of how design can improve lives.
Beyond the events programme, there are legacy projects that will continue beyond 2014. For Cape Town and its citizens, 2014 is just the beginning of a better city by design.
To support the programme, the public is encouraged to:
• Visit, contact or show support for one or more of the recognised projects itemised on the www.wdc14.com
• Go to one of the WDC events listed under the programme section of the website
• Attend one of the eight pitching sessions being held during 2014 to expose WDC 2014 recognised projects to potential funders, mentors and collaborators and pledge your support publicly
• Show your pride in Cape Town’s designation as the World Design Capital 2014 by incorporating the official WDC2014 yellow (Pantone 109C) into your environment and displaying it proudly
• Download the official supporter branding and include it on your email signature, in your work area, on marketing materials or anywhere you wish to flaunt your support
• Follow and engage with WDC2014 on Facebook and Twitter.
• Sign up for the WDC monthly newsletter to stay informed