Modern Exhibition Stand Design


Exhibition Stand Design

Exhibits that work the best, create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a closer look. Open, welcoming stands definitely work far better at attracting interaction than stands that are closed off. Though this type of exhibition stand design does depend on the intended use of the booth.

All of the example stands we have selected are brilliant in their own right and have been chosen because of the way they have created an extension of the exhibiting companies brand.

As always, budget plays a huge role in what can be achieved. As does the allocation of space by organisers, but on the whole the philosophy of how the stand is designed would remain the same no matter the stand configuration.

View HOTT3D Designs on Behance at

Client: Mercedes-Benz

Creative: Василий Малевич





Stand Design: Paulo Lima – Feri & Masi
Stand Build: Xilos Temporary Architecture





Design by: “GM stand design”
Designer: Roman Geviuk
Ukraine / Italy 2017





Client: Palmberg
Creative Agency: Kant Retail
Show: Orgatec




Client: Arting
Creative Agency: Kant Retail
Show: Euroshop





Client: Shanghai United Imaging Healthcare Ltd.
Creative Agency: VAVE GmbH, UIH Design Center
Planning: Exhibition and communication design
Construction: Pico Shanghai






Client: Reynaers

Show: Batibouw 2016 Brussels

Creative: Koen Van Haesendonck




exhibition-stand-design exhibition-stand-design




Creative: Cleber Veiga Garcia




Client: Dulux Trade CP5 fandeck

Creative: Refinery Marketing Communications


Exhibition Stand Builders


Automechanika means business and business means Automechanika

With co-located trade shows Futuroad Expo and Scalex Johannesburg, 27-30 September at Johannesburg Expo Centre, Nasrec
Every two years the unique business platform for the Automotive Service Industry that is Automechanika Johannesburg provides the optimum networking and business opportunities for the industry.

Automechanika Johannesburg is the only trade show specifically serving the interests of the automotive service sector and ever since its first edition in 2009, has become entrenched on the sub-Saharan African motor industry business calendar as an event where involvement, be it as an exhibitor or a trade visitor, is an imperative.

With its sub-Saharan African reach and large numbers of participating international exhibitors, Automechanika Johannesburg is a truly international business platform where business opportunities abound across the full spectrum of the automotive aftermarket. Networking, marketing and sales opportunities are nowhere as evident as at this uniquely structured event.

A fresh development for 2017 is that two all-new trade shows, Futuroad Expo (Trucks/Buses/Commercial Vehicles) and Scalex Johannesburg (Logistics and Materials Handling) who share a host of synergy and in terms of product profile, industry interests and sub-Saharan business objectives with Automechanika Johannesburg, will be co-located with Automechanika Johannesburg to establish the largest business platform of its kind on the African Continent. This is a timeous and necessary development as cross border business across all sectors of the automotive sector has become an increasingly important business objective for manufacturers of commercial vehicles, manufacturers and suppliers in the automotive aftermarket and service providers in the logistics and materials handling sectors.

A further new feature sees REIFEN, a tyre show under licence from Messe Essen, as a new division of Automechanika Johannesburg. The co-located Trade Shows deliver optimisation of synergies to the benefit of exhibitors and trade visitors alike.

Franchise and agency opportunities at the Shows mean business opportunities.

New technology from leading manufacturers and suppliers will be showcased.

The industry focus point which is Automechanika Johannesburg/REIFEN, Futuroad Expo and Scalex Johannesburg is the sub-Saharan African window to the world for the automotive aftermarket, an indispensable tool to stay abreast of new technology, cost-effective ways of doing business and scanning new horizons.

The all-encompassing business spectrum of the co-located Shows are illustrated by the participation of leading Industry Associations , which includes conferences and events hosted by leading trade associations such as the Retail Motor Industry Organisation, Motor Industry Staff Association, Collision Repairers Association, SA Motor Body Repairers Association, Motor Industry Workshop Association, Road Freight Association, SA Bus Operators Association, Fuel Retailers’ Association, Tyre Dealers and Fitment Association, Engine Remanufacturers Association and the Autobarn Group

The Automechanika Innovation Awards Competition will bring to the fore new and innovative products and services that are pioneering, innovative and fresh.

Exhibitors relish the opportunity to showcase, demonstrate and promote what they have on offer and trade visitors rejoice in the fact that this business only event with free online visitor registration provides them with a once-in-two-years opportunity to take stock of their businesses, appraise themselves of new developments and trends, new products and services and the opportunity to make investments to increase their own business efficiencies and profitability.

Whether you are an exhibitor with a great value proposition to offer or a trade visitor with passion for business and improving market share and profitability, Automechanika Johannesburg, Futuorad Expo and Scalex Johannesburg are where you must be!

Free online trade visitor registration now open at:

2017 celebrates 20 years of Africacom

The recent launch event of Africacom also kicked off the celebrations for the 20th anniversary of what is described as Africa’s largest, influential, technology, media and telecommunications (TMT) conference and exhibition.
2017 celebrates 20 years of AfricacomThe launch event set the scene for November’s main event, due to take place at the Cape Town International Convention Centre (CTICC) from 7–9 November 2017.

“2017 is a landmark for Africacom. Over the past two decades, we have grown from being a purely telecommunications-focused event, to a broad digital communications show now hosting the foremost group of influencers involved in every aspect of the African digital ecosystem,” explained Tom Cuthell, portfolio director of KNect365 (organiser of the show).

“As the digi-sphere continues to expand and impact every aspect of our personal and professional lives, Africacom has grown in scope to create a broad platform for everybody involved in powering the digital economy in Africa. I am delighted to share some of the fresh developments that will continue to accelerate Africa’s digital transformation anchoring it for the future of the fourth industrial revolution.”

New areas

The ‘technology arena’ – located in the CTICC’s new extension – an exhibition hall dedicated to mapping Africa’s journey through the fourth industrial revolution. This will host:

Africacom 20/20 – the centrepiece and base of the 20th-anniversary celebrations. A vibrant, interactive, buzzing place to see digital solutions from top innovators; interact with next generation technologies in specially designed demo pods, and listen to thought provoking dialogue around ‘providing clarity of vision on future tech trends’.
The new innovation stage – that will showcase ICT solutions affecting the converging TMT industries in Africa. Lively debate and discussion on topics such as eHealth and ICT4D, with quick-fire presentations, and product pitches will be the order of the day.

The ‘technology arena’ will also be the new home for the AHUB – Africacom’s matchmaking centre for startups and investors; and TV connect Africa – the confluence of broadcast, telecoms, content and new media experts in Africa, intent on developing commercial models for ITC across digital Africa.

Three days of networking, content, and tech will also showcase new opportunities in artificial intelligence, the internet of things (IoT), big data, fintech, blockchain, digital skills, and more.

The calibre of the 400 speakers is a major drawcard. Conference tracks such as visions for Africa keynotes, SDN and NFV, mobile finance and e-commerce in Africa, enterprise ICT, and connecting Africa, as well as LTE Africa, will deliver the latest advances in their respective areas.

Some of the luminaries to present their insights are; Herman Singh, group chief digital officer, MTN; John Momoh (OON), chairman & CEO, Channels Media Group; Is’haq Modibbo Kawu, director general, National Broadcasting Commission; Joseph Hundah, CEO, Econet Media.

Africacom Awards

The annual Africacom Awards will once again highlight leaders in their respective fields and entries for these industry heavyweight acknowledgments were now open.

Launched in 2016, AFEST returns to Shimmy Beach Club for a night of high-energy entertainment, echoing the vibrancy of Africacom 2017. Featuring a lineup of local and international artists, partygoers have the chance to network and celebrate African technology.

Register for a free visitor pass to Africacom 2017. For more about the agenda, go to

British Premier League Fanpark 2016 – Cape Town

March 2016 was the first time the BPLLive event was hosted in Cape Town, South Africa. Brought to Cape Town by the British Premier League and produced by TeamWass, this was a showcase of epic proportions. Featuring 12 of the top Premier League clubs, numerous sponsor showcases and a host of interactive experiences the venue at Camps Bay High School proved to be the most idyllic setting.


HOTT3D were asked to provide an array of services including


1. Customisation  of each clubs internal marquees using grand format stretch fabric prints and custom furnishings.
2. Extensive interiors for Arsenals showcase of their “Invincible” trophy and famous players kit.
3. Internal design and features for Liverpool, Chelsea, Everton & Visit Britain.
4. Venue directional branding, informational and wayfinding onsite and offsite.
5. Design and production of the VIP zone & Carlsberg bar.
6. Extensive supply and installation of flooring, registration counters and venue branding.

Exhibition Stands Cape Town
Exhibition Stand Manufacturer South Africa

Two of South Africa’s greatest Premier League players, Quinton Fortune and Lucas Radebe, joined other Barclays Premier League legends like Peter Schmeichel, Robbie Fowler and Shaun Goater in giving fans the opportunity to rub shoulders with some of their heroes. These star players interacted on the mini pitch during the duration of the event and dedicated time to signing of autographs for their fans.


As part of the Premier League’s commitment to inspiring sport participation in communities around the world, there was a Premier Skills community coaching course run the week leading up to BPL Live at Grootbos Football Foundation as well as offsite events in Khayelitsha to which we produced an array of signage.


Over 2 days this event attracted almost 30000 visitors. What an incredible event to be involved in.




African Utility Week 2016 – Hexing

About African Utility Week
The 17th annual African Utility Week is the only global meeting place, conference and trade exhibition for African power and water utility professionals and offers a unique networking opportunity for engineers, stakeholders and solution providers alike.

Exhibition – 250 exhibitors on 12,000sqm

This market leading trade exhibition is the first port of call for senior decision makers from utilities, governments, large power users, IPPs, consultants, contractors and regulators to source the latest solutions or to meet new clients and suppliers. Participating as an exhibitor will enable you to make crucial contacts within the African power and water industry, enter new markets and widen your network. See current list of exhibitors

Conference – 1200 delegates 

If challenges around power generation, T&D, metering, clean energy, finance, reliability, water supply or energy efficiency are keeping you awake at night, African Utility Week will be the right place to find suitable solutions, best practices and case studies from around the world. 

Networking – 6000 attendees, unlimited networking opportunities

The 3-day exhibition means more engagement time between delegates, visitors and exhibitors. A more engaging exhibition floor with product demonstrations, workshops, cocktail functions, free refreshments and meeting lounges will create business opportunities for our attendees.

Any company with an interest in Africa’s power and water industry cannot afford to miss this event. South African utility Eskom and the Ministries of Energy and Water Affairs as well as local municipalities such as Johannesburg’s City Power and the City of Cape Town have been key event partners for many years. Large African utilities such as Tanesco, SNEL, Senelec, UEGCL, KenGen, TCN, ZESCO, NamPower and many more are regular visitors.


The 16th annual African Utility Week and Clean Power Africa is the only global meeting place, conference and trade exhibition for African power and water utility professionals and offers a unique networking opportunity for engineers, stakeholders and solution providers alike. AUW takes place annually at the Cape Town International Convention Centre.
One of seven exhibits we produced at this years event, this unique booth for Hexing showcased their products and systems. This exhibit was entirely custom fabricated and utilised high quality finishes and materials:
– Gloss duco-sprayed backwall incorporating 2 stores
– 32mm raised matt white platform floor with ramped edging
– Totems and low walls with CNC detailed acrylic with high powered LED side lighting
– Fabricated LED lit logo’s and panels
– CNC and backlit detailing.
AUW 2016 is a rapidly growing event and has proved that year on year it is on a fast growth path. Another great event for Cape Town to host.


HOTT3D is an award winning and trusted, Exhibition Stands Manufacturer & Supplier from Cape Town, South Africa.

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