CATERPILLAR INC. @ Mining Indaba

Client: CATERPILLAR INC.

Show: Mining Indaba

Product: Custom Expo Stand

Caterpillar Inc is an exceptional world renowned brand and needed a custom exhibition stand for their presence at the Mining Indaba 2017 Conference and Exhibition, recently held at the Cape Town Convention Centre (CTICC). We produced a stand that both puts the CAT brand in the spotlight it deserves but also allowing for the B2B connections that are made at a show such as Mining Indaba.

About CATERPILLAR

Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The company principally operates through its three product segments – Construction Industries, Resource Industries and Energy & Transportation – and also provides financing and related services through its Financial Products segment.

http://www.cat.com/en_ZA.html

About Mining Indaba:

Investing in African Mining Indaba® remains the preferred deal-making platform for mining in Africa. Over the past few years Mining Indaba has been evolving to better meet the changing needs of the African mining community.

http://www.miningindaba.com

 

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Giant Shoebox Pop-Up Store by Adidas

Giant Shoebox Pop-Up Store by Adidas

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox—and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

On the inside this is what you got:

Pop Up Store Adidas

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

adidas pop up store 1309345669_hid_IMG_1734.jpg.standard960

Check more projects in the Interactive installations category

Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

◂ Visitors could jump at the end of the countdown and then 16 cameras would take a picture at the same time to generate a mini-movie of them frozen in the air

Via: http://designtaxi.com & http://www.neatorama.com

Check out HOTT3D experiential marketing and container conversions

http://evalueinsights.com

A completely Custom Stand at the 76th annual children’s fashion fair, FIMI (Feria Internacional de Moda Infantil) in Valencia, Spain

A completely Custom Stand at the 76th annual children’s fashion fair, FIMI (Feria Internacional de Moda Infantil) in Valencia, Spain

Rope, wood and 39 foam board flowers decorated with fashion patterns. These were the elements of a display of Spanish children’s shoe brands at the 76th annual children’s fashion fair, FIMI (Feria Internacional de Moda Infantil) in Valencia, Spain, at the end of January.

Valencia-based design studio Masquespacio with designer Ana Milena Hernández Palacios at the helm of the project, was charged with creating a stand-out exhibit for the shoes amid the colorful children’s fashion exhibitors. They needed to achieve the results by using either materials already in the Fair’s warehouse or materials that could be manufactured at a low cost internally.

Foamboard and vinyl became the key elements for the two-sided flowers, clouds and circles, hand-cut by the fair’s sign makers. When suspended from the ceiling with nylon line, the pastel-hued mobile twirled lightly in the space.

The trees at either end were part of an earlier exhibition, but reused for this stand as a place to hang the information of each of the 39 participating brands.

We like the overall effect of juicy warmth and crafty playfulness achieved with very few elements yet expressing an idyllic child’s world effortlessly. The shoes appear as if they were an afterthought, which makes the display even more appealing, considering that the fair’s visitors were seasoned children’s fashion experts who were perfectly capable of zeroing in on the shoes without the display pushing them in their faces. Tuija Seipell

HOTT3D at the Mining Indaba 2013

HOTT3D at the Mining Indaba 2013

We were approached by Shell in 2012 to create a corporate, yet interactive exhibit for Mining Indaba 2013. The event starts on Monday 04th February 2013 at the CTICC in Cape Town, South Africa.
We incorporated a racing simulator modified to be a offroad dump truck driving experience…a little bit of fun to break the very corporate nature of the show. iPads are used for lead generation and digital content on LED screens explains the products and services. A counter serves as a multiple use surface where staff and customers can interact.
The design utilizes back-lighting and light framing as the main lighting effects. Red lines of illuminated perspex run along vertical edges and horizontal bulkheads…the entire backwall consists of regularly shaped panels, which will all be halo illuminated…so creating bright divisions between each panel.
Included in our services are the creation of online lead generation forms and database system as well as outsourcing video editing for the screen content.
A dark timber floor creates a strong foundation for the relatively light walls and arches.
Photo updates to follow of the completed build.
Protection for Product Designers at Exhibitions & Trade Shows

Protection for Product Designers at Exhibitions & Trade Shows

Copyright_Designers, wishing to exhibit their product designs, are often worried about copycats lurking at the exhibition waiting to pounce on prized creations. Here are a few helpful pointers to help navigate the way through the intellectual property dilemma many designers face during exhibitions.
Is your design something new that has never been revealed to the public anywhere in the world? If so, it may qualify for design protection and we would strongly recommend that you consider applying for a design registration prior to exhibiting your products. Do not worry, if you are pressed for time and will be exhibiting soon; you can still apply for a design registration six months from the date that you first reveal your design products.

The name of your products, i.e. your brand or even your business name may be quite distinctive. Brand names, especially those that are catchy and inventive, are likely to be remembered by attendees once they have left an exhibition. Your potential customers will research your business and products online. Therefore, you need to consider registration of domain names that correspond with your business name and brands and thereafter set up a website.

Date and save designs

Ensure that any documents you have that prove your intellectual property rights are easily accessible. Having a long paper trail can help resolve any potential disputes easily and cost effectively. For example, your design may be automatically protected by copyright. Therefore, you need to ensure that you date and save any designs that you originally create on paper.

no-photosHave a strict “NO PHOTOGRAPHS POLICY” at your stand. Put up a big sign saying “NO PHOTOGRAPHS” and implement this at all times – no exceptions. A quick photograph using a cellphone camera, can be sent around the world in an instant.

If you have a website, on which pictures of your products are available, it is advisable to use watermarks and copyright notices to deter any would be copycats.

By Sajidha Gamieldien

Sajidha Gamieldien is a Senior Associate at Intellectual Property law firm Adams & Adams. Her practice areas include trade mark prosecution: local and foreign trade mark searches, filings and prosecution; litigation relating to trade marks, passing-off, unlawful competition, advertising complaints and company and close corporation name objections.

About HOTT3D:

HOTT 3D designs, manufactures & builds trade show exhibition stands, expo displays & event infrastructure.  Johannesburg, Cape Town, Durban. South Africa.

Visit us today: hott.co.za

Facebook: Exhibition Stands Cape Town

Cosmedica 2011 – Pharmaplan Aesthetics

Latest stand for Pharmaplan Aesthetics division for the Cosmedica 2011 Congress. Held at the Hilton hotel in Johannesburg.

Pharmaplan Aesthetics

Using Octanorm Maxima and large format high impact full colour fabric prints a simple yet effective booth was created.

Pharmaplan

The stand was used as a platform to launch their newest range Teosyal and also to further market Dermaceutic as well as Radiesse.

The following finishes were incorporated into the stand

1. Click lock timber flooring

2. Custom display counter with backlit surfaces

3. Storeroom

4. Full colour stretched fabric prints

5. Textured wallpaper panels

6. Finer details includes floated glass shelving and bamboo display

The stand was constructed in 5 hours and removed in just under 3 hours.

For exceptional and cost-effective exhibition stand design and construction speak to Liam Beattie at liam@hott.co.za or visit our websites  www.budgetexhibits.co.za and www.hott.co.za

Exhibition Stands Cape Town