Conference @ The Westin, Cape Town – Africa Oil & Power 2016

Africa Oil & Power draws a premier crowd of ministers and senior level government officials and top executives of private sector companies spanning the entire value chain, including upstream, downstream, power generation and legal and finance. The event is the benchmark for top-tier networking and high-level discussion on a multitude of issues concerning the African energy and electricity landscape.



The elite, hand-picked collection of speakers will put delegates face to face with the industry people who matter most: the decision makers. The industry’s only invitation-only event, Africa Oil & Power offers a second to none peer-to-peer networking experience.


Africa Oil & Power aims to become the African benchmark for high-level discussion on a multitude of topics covering the African energy and electricity landscape.


Africa Oil & Power is dedicated to the capital and power brokers of the industry. It’s a chance to shake hands and get right down to the business of making deals.


HOTT3D has the pleasure of working with Africa Branding Corporation for their inaugural conference Oil and Power 2016, which took place in May at The Westin Hotel and Conference Centre in Cape Town.

Our involvement included:

  • Rationalisation, production and construction of the concept stage design
  • Co-ordination of Audio Visual and Sounds components utilising a 6m x 3.6m LED screen.
  • Venue Branding using large format, tensioned fabric prints
  • A Huge 6m wide x 5.5m high lightbox for photo opportunities and press spot interviews
  • Creation of Press conference backdrops using tensioned fabric prints.
  • A custom fabricated show Icon with backlit edges for re-use year-on-year.
  • Custom fabricated furnishings for the stage seating area.
  • Custom fabricated literature zone

The massive, multi level 23m x 6.5m x 4.8m high stage consisted of integrated LED modules to create a huge 6m x 3.6m screen coupled with custom timber curved ends to accommodate sponsor and media partner graphics.

An awesome event to be involved with and one that was impeccably and seamlessly installed and produced by the team.

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding

Africa oil & power, HOTT3D, The Westin, Conference branding


Count down to Electra Mining Africa 2014


It is almost time for Electra Mining Africa 2014 which takes place from 15-19 September at the Expo Centre, Nasrec, Johannesburg. Ranked as one the world’s largest mining shows, Electra Mining Africa will host over 850 exhibitors showing off their innovations, products, services and technologies across 38 000 m2 of exhibition space.

Visitors can expect to see many leading-edge South African companies in the packed halls, marquees and outside precincts. High-profile international exhibitors are also lined up from countries such as Australia, Chile, Czech Republic, Finland, France, Germany, India, Ireland, Italy, Korea, Poland, Russia, Spain, Switzerland, Taiwan, the Netherlands, the United Arab Emirates, the UK and the US. French, Chinese and Turkish pavilions are confirmed, as well as the Canadian Association of Mining Equipment and Services for Export (CAMESE) pavilion.

Exhibiters will be taking advantage of the show to launch new products and demonstrate their products to thousands of potential customers.

“With a collective value of millions of Rands in products, equipment and machinery on display there is a lot for our visitors to see,” says Gary Corin, Managing Director of Specialised Exhibitions Montgomery, organisers of the show. “Many of our exhibitors will be launching their latest products at the show and there will be live demonstrations, interactive product displays, simulation booths and technical presentations. Technical experts will be available to interact with visitors on the stands”

ATS 2000 will be showcasing its 10t hoist and trolleys which will be in operation on their stand with a remote/wireless control, which is a first in Africa. The company will also display its INDU 25 ton Air Hoist and its lubrication free Vane Pneumatic Motor.

Specialists in innovative body protection, Dupont will be launching Tyvek 800J which uses proprietary technology to combine oil repellency and durable protection against pressurized jets of liquids and water based chemicals with fabric breathability. Also, Tychem 4000S which presents wearers with optimum barrier against a range of chemicals while also being supple and lightweight.

Hytorc will unveil the world’s first ever precision impact bolting gun. The gun offers extremely fast rundown speed and unmatched torque output accuracy which allows it to safely and effectively complete almost any industrial bolting job.

MMD Africa will introduce the Transporter at Electra Mining Africa. The MMD Atlas 500t Transporter is the latest in in-pit sizing and conveying technology, with ground breaking sizing systems that optimize efficiency, improve safety and yield high productivity.

Afgen Positioning and Surveying Solutions will launch the Bramor gEO UAS which is ideally suited for remote surveying applications for open pit, volume calculations & surveillance. Its design places emphasis on the lightest possible take-off weight and advanced aerodynamics providing superb stability, electric propulsion and completely autonomous operation. The composite material construction ensures a high level of survivability.

Tru-Trac Rollers will demonstrate all its conveyor equipment at Electra Mining Africa. The company will also launch the new Pro-Zone Modular Conveyor Load Zone System for containment of dust and air at load areas to reduce dust pollution.

Afrox will showcase its unique and innovative Smoothflo™ gas pressure regulator. This pioneering regulator delivers a multi-stage performance with a single-stage design and sets new standards in performance by combining valve encapsulation with piston technology, effectively replacing the diaphragm typically used in standard regulators. The advantages include reliable, constant performance and improved pressure stability across the entire working pressure range.

Other new products to be launched at the show include Engen’s new 900L horizontal IPS lubricant dispensing station. This unit allows mini-bulk to be transported and dispensed in underground mining operations or in areas where there is a restriction in height. Once the pack is emptied it can be filled with used oil and be brought back to surface.

The Ford Motor Company of Southern Africa will be introducing Ford’s all new Ranger XL-Plus, the perfect mining partner. It boasts a 5-star Euro NCAP safety rating, as well as a host of improvements that were developed on the world’s most demanding mine sites, making it the toughest Ranger yet. Visit the Ford stand to see the Ranger XL-Plus put through its paces on the 4×4 track.

In addition, highly sought after conferences will be running alongside Electra Mining Africa, which provide further value-add for visitors. These are the SAIMM Surface Mining Conference, the Southern African – German Chamber of Commerce and Industry NPC International Infrastructure and Invest Convention (IIIC), the Powering African Industry Conference, a WiMSA Women in Mining Workshop and a programme of SAIMechE Exhibitor Soapbox presentations.

Electra Mining Africa is organised by Specialised Exhibitions Montgomery, a member of the prestigious Montgomery Group and a member of the Exhibition Association of Southern Africa (EXSA). Electra Mining has accreditation from UFI, which is the Global Association of the Exhibition Industry. This means that the event is audited according to strict standards.

For further information go to

Via: Exsa

Cloud and Big Data drive AfricaCom 2014

AfricaCom 2014, being held on 11-13 November 2014 at the CTICC, has two key streams on its agenda – ‘Cloud’ and ‘Big Data’.
Data is king – more so than ever. Knowing how to analyse the data retrieved through a myriad of transactions and transaction types, in order to serve that person/people group specific information that results in a desired response is both an art and a science – science fiction. This is now a business in its own right and involves sophisticated software systems than can take the bytes of data, process them quickly and dispatch with the objective of acquiring targets.

Whether we like it or not, we are all a part of the matrix – whether we have a Facebook account or not as a swiped credit card, any form of payment (other than cash), is recorded. Our personal details, likes and dislikes and even habits are all on file, somewhere. For marketers and brands alike, big data is an opportunity to increase sales. Big data is able to serve huge amounts of selected data to billions of people at exceptional speeds. It influences everyday purchase decisions, but the ability to keep up to date with the fast evolving developments in this field that will classify the winners and the losers of the information age.

‘Cloud’ covering AfricaStoring this data presents another opportunity and the ‘cloud’ that is slowly covering Africa is an ideal place to begin.

However, ‘Cloud’ is much more than just a storage place. The provision of cloud-based computer services linked to ‘businesses on the go’ is helping to drive entrepreneurship in both established and emerging markets. Fuelled by necessity, the quickest uptake in cloud services is coming from the SME sector, however Enterprise is beginning to sit up and take notice of the many benefits and cost savings of migrating to a more flexible and efficient infrastructure.

However, there are still questions around security of the information stored in the cloud, and the need for the Telcos and cloud service providers to work together in order to maximise the customer experience and help grow economies.

AfricaCom, as the African continent’s single largest digital ecosystem conference and exhibition, continues to provide a platform and environment where these issues, can be debated, challenged and resolved. Considering that both the ‘cloud’ and ‘big data’ affect just about each and everyone on the planet, it’s probably best to discover why and how to get the most out of it.

For more information, go to

Exhibiting at AFRICACOM 2014?


AFRICACOM is back in 2014 and promises to be bigger and better than ever before. The organisers are expecting a record number of delegates from around the world, making AfricaCom, Africa’s premier Telecoms trade show to visit. HOTT3D will be onsite assisting both the organisers and clients with the signage and expo side of AfricaCom 2014.


Dates: 11-13 November 2014

Venue: CTICC Cape Town, South Africa

Exhibitors: +375

Attendees: 9 000

Speakers: +300


Twitter: @AllAboutCom




If you are involved in the digital economy in Africa then this is the event for you:

  • Attended by 9,000 of the smartest, most switched-on digital movers and shakers in Africa
  • Supported by 300+ of the biggest-hitting speakers in the digital world in Africa and beyond
  • Chosen by 375+ of the world’s most innovative, forward-thinking telecom brands to showcase their solutions and services
  • Delivering a value-busting 11 events in 1

AfricaCom – the biggest and best tech event in Africa that gathers together senior decision-makers from the entire digital ecosystem…



HOTT 3D – Client Exhibition Stands from AfricaCom 2013

(click to view on Behance)

allot - Exhibition stands Cambuim Exihibition Stand

WIOCC - Exhibition standsTXO - Exhibition stands


Agenda/Exhibition times:

DAY 1 Tuesday 11th November 2014 – Exhibition Opens: 10.00-18.00

DAY 2 Wednesday 12th November 2014 – Exhibition Opens: 10.00-18.00

  • AfricaCom Awards: Networking reception, gala dinner and after-show party celebrating the achievements of the telecoms, media and ICT market in Africa

DAY 3 Thursday 13th November 2014 – Exhibition Opens: 10.00-17.00

africacom expo

Interested in Sponsoring or Exhibiting?

Request a brochure:

Sponsorship & Exhibition opportunities

Ensure your brand is seen as a market-leader by 8,000 decision-makers attending AfricaCom.

Contact us today to take your place alongside the highest-profile brands in the market.

Jean-Pierre Bird
Exhibition & Sponsorship Sales
  +44 (0) 20 701 75823



View the complete Exhibitor list over here.

Key figures from Africacom 2013:

Africacom 2013


The similarities of exhibiting success and sporting success

With the summer of sport set to continue with the Commonwealth Games this week, my thoughts have turned to running.

Not the pounding the streets, sweaty kind, but more the running of a good exhibiting strategy. Just as energetic and muscle testing from experience, but with a lot less Lycra!

So just how does exhibiting compare to sporting success?

Nimlok Ltd Exhibiting at Marketing Week Live 2014 with busy stand

Preparation and ambition is key

Ok, so planning 10 years ahead for an exhibition stand may be a little OTT, but Rory McIlroy’s dad’s decision to place a bet on his son winning an Open back in 2004 has made him £50,000 richer. So the lesson to be learnt for would-be exhibitors is to think ahead, set objectives and then exceed them. Either that or have an offspring who’s handy with a golf club of course.

Lightning doesn’t strike twice

Sorry Andy, but just because it happened once doesn’t mean history will repeat itself. It’s the same for exhibitors unfortunately. Last year your giveaway went down a storm, but do the same this year and it might be less giveaway and more give it miss. Keep it meaningful and make sure your giveaways, if you choose to use them, tie in with your overall theme. Move with the times and keep challenging how and what you choose to exhibit, how you’ll attract attention and what message you have to get across.

Team work matters

As Germany proved, team work matters – even from those on the substitute bench! Getting the right mix of sales staff, product professionals and master marketers is essential to maximise return on investment from any event spend. Just thinking back to our own Marketing Week Live presence, we made sure we had the right mix of professionals there. If you want to get your message across professionally you need to be engaging in meaningful dialogues and that means with well briefed, knowledgeable stand staffers. That way you filter the real leads and can maximise the number of qualified leads obtained, which is really the main GOAL!

Don’t get caught napping

After all, unless you are this man caught sleeping at a Yankees game who is suing ESPN for $10 million, you’re more likely to lose money than gain it if there are any sleepy sales staff on stand! Exhibition attendance is like a marathon – stamina is key and you can only rest when you’ve covered the distance. Judging by our recent Marketing Week Live attendance, there are a lot of miles to be covered through stand set-up, reaching out to prospects, visiting other stands to gain new ideas and surveying the hall about their exhibition drivers.

Phew! After that mental workout, why not now enjoy a brew. Not only will it exercise your mouth muscles in advance for sales conversations, but if you follow Yorkshire Tea’s example from the Tour De France this year, it will also give you a grand idea for linking your brand with the next sporting big thing. Another great example of how events generate great ideas.

Via: Nimlok

Africa’s first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.

There are many décor and design shows and expos annually occurring in South Africa, but these are all consumer shows and certainly not our target market, explains Fortmann. Inspire was conceived, to promote décor, design and furniture to the retail, design and hospitality industry, to strengthen the trade of great local product and manufacturing. This very first show attracted the right quality trade buyers and for the Inspire team, 2015 is definitely about growth of our trade buyers by vastly expanding our marketing strategy into Africa and Sub-Sahara Africa.

The feedback from the majority of exhibitors, was that this was unlike any other show in the country, with the quality of leads and networking opportunities being second to none. There has been huge interest from those that were initially skeptical about participating in a first time expo, with many now clamoring to get a good position for 2015. The criteria will remain high and the standards of stand design and merchandise will have to meet those as set up by Inspire so that we can continue to produce a world-class exhibit, says Creative Director and Exhibition Manager, Anita Bloom.

The 2,800 trade buyers that visited the expo were a good blend of retailers, architects, hotels, lodges, interior decorators and designers, as well as corporate procurement within the industry. The feedback from the buyers is that the quality was at international standards, new product innovation was evident and that Inspire was a great platform to network and do business without the interference of the consumer.

The expo also featured a much needed retail segment, which included presentations by some of the countries leading retail exponents as well as Hi -Tech product. Retail specialist and trend forecaster Dave Nemeth, who is the business consultant to the show, explains that this is an area that will certainly grow within the expo as retailers scramble to be at the forefront of innovation. If you have an exciting retail solution or product, this is definitely the show to showcase it.

Bookings have already opened for 2015 and sponsorship opportunities are being considered for 2015. Interested parties can contact The Sales and Marketing Director Claire Fortmann or get more info directly from the website on

Via: Bizcommunity

Celebrating World Design Capital Cape Town 2014

wdc2014_logo21As part of the overall theme of World Design Capital 2014, ‘Live design. Transform Life’, the mayor, Patricia de Lille has expressed a desire for every citizen to feel the impact of WDC 2014 and for it to have a broad transformative impact on Cape Town and how the city operates.

Furthermore, she hopes that its legacy will be a city that makes better, smarter decisions that help improve the quality of life of all its citizens.

Already the city has been involving members of the public in the transformative design process via a series of co-design workshops. Here they have the opportunity to collaborate with designers and the public sector in order to find innovative solutions to specific local challenges. Through these, the city aims to connect with all 111 of the city’s wards.

City inspires its citizens

The city is itself an inspiring example of what WDC brings to Cape Town: it has made a firm commitment to embedding design and design-led thinking into the fabric of the city administration – Unlike previous Design Capitals, it has created an internal department within the city administration that is focused on embedding design led thinking into the public sector. Every ward and every citizen in Cape Town will ultimately see the benefit of this, within 2014 and beyond.

In addition, to ignite the imagination of the public and to contribute towards a greater understanding of the multifaceted nature of design, all are invited to experience and interact with the approximately 485 design-driven projects and events that have been officially recognised by and form part of the WDC programme. These have been specifically selected for their ability to demonstrate tangible evidence of how design can improve lives.

Beyond the events programme, there are legacy projects that will continue beyond 2014. For Cape Town and its citizens, 2014 is just the beginning of a better city by design.

Public involvement

To support the programme, the public is encouraged to:

• Visit, contact or show support for one or more of the recognised projects itemised on the
• Go to one of the WDC events listed under the programme section of the website
• Attend one of the eight pitching sessions being held during 2014 to expose WDC 2014 recognised projects to potential funders, mentors and collaborators and pledge your support publicly
• Show your pride in Cape Town’s designation as the World Design Capital 2014 by incorporating the official WDC2014 yellow (Pantone 109C) into your environment and displaying it proudly
• Download the official supporter branding and include it on your email signature, in your work area, on marketing materials or anywhere you wish to flaunt your support
• Follow and engage with WDC2014 on Facebook and Twitter.
• Sign up for the WDC monthly newsletter to stay informed

Download the events programme – World Design Capital Events projects and events from March to May

via bizcommunity