AfricaCom 2015 – CTICC

HOTT3D exhibitions stands17 – 19 NOVEMBER 2015 – CTICCCAPE TOWN, SOUTH AFRICA

AfricaCom – the biggest and best tech event in Africa that gathers together senior decision-makers from the entire digital ecosystem… HOTT3D will be onsite assisting both the organisers and clients with the Event Signage, Venue Wayfinding and Expo side of AfricaCom 2015.

FACTS:

Dates: 17-19 November 2015

Venue: CTICC Cape Town, South Africa

Website:  africacomworldseries.com

Twitter: @AllAboutCom

Facebook: facebook.com/AllAboutCom

If you are involved in the digital economy in Africa then this is the event for you.

    • Attended by 9,000 of the smartest, most switched-on digital movers and shakers in Africa
    • Supported by 300+ of the biggest-hitting speakers in the digital world in Africa and beyond
    • Chosen by 375+ of the world’s most innovative, forward-thinking telecom brands to showcase their solutions and services

View the 2015 agenda at a glance

5 Reasons to Sponsor or Exhibit @ AfricaCom 2015

AfricaCom 2015

Sponsorship & Exhibition opportunities

Ensure your brand is seen as a market-leader by 8,000 decision-makers attending AfricaCom.

Contact Informa today to take your place alongside the highest-profile brands in the market.

Becky Lyons
Exhibition & Sponsorship Sales
Email: Becky.Lyons@informa.com
Tel:
  +44 (0) 20 701 74725

Mercedes AMG GTS GT – V&A Waterfront in Cape Town

Part 1 of our recent Mercedes Benz activation saw the GLE Coupe being showcased at the V&A Waterfront. 

The GLE Coupe activation was the warmup to the launch of the AMG GTS GT to the South African market. The changeover in Cape Town, in conjunction with the Mercedes Benz Cape Town Fashion Week,  saw the introduction of the live film set where visitors would find themselves immersed into the international AMG GTS advertisement. Visitors were filmed and inserted into the international abbreviated advertisement, which was then promoted on a multitude of social platforms.

Approached by our friends at Bokeh Fashion Film Festival to realise their vision for the new Mercedes AMGT GTS activation, we included custom black flooring, custom fabricated 2k sprayed walling with integrated fabric lightbox graphics and a host of luxury fittings and fixtures. All of which were designed to accommodate the live film shoot at 3 prime mall spaces countrywide.

Specifically designed for a 3 city activation in Cape Town, Johannesburg and Durban, the exhibit is modular and designed to install in 8 hours.

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

HOTT3D custom exhibition stands SA

Mercedes GLE Coupe – V&A Waterfront in Cape Town

Part 1 of a 2 stage activation project for the new Mercedes AMG GTS, saw the new Mercedes GLE Coupe being showcased at the V&A Waterfront in Cape Town.

Using the infrastructure created for the AMG GTS activation as a temporary space for the GLE Coupe and also as a teaser to the headline #MyAMGGTS campaign worked out brilliantly.

Approached by our friends at Bokeh fashion Film festival to realise their vision for the new Mercedes AMGT GTS activation, we included custom black flooring, custom fabricated 2k sprayed walling with integrated fabric lightbox graphics and a host of luxury fittings and fixtures. All of which were designed to easily accommodate the campaign changeover.

Specifically designed for a 3 city activation in Cape Town, Johannesburg and Durban, the exhibit is modular and designed to install in 8 hours.

Mercedes Benz GLE

Mercedes Benz GLE

Mercedes Benz GLE

Mercedes Benz GLE

Mercedes Benz GLE

Mercedes Benz GLE

Watch this space for the AMG GTS images….

DNV GL – african utility week 2015

DNV GL was the Diamond sponsor at African Utility Week 2015. Held at the CTICC in Cape Town, 12th – 14th May 2015, African Utility Week and Clean Power Africa is the singular must-attend event for the power and water utilities professionals in Africa and the largest global meeting of its kind. The exhibition floor was home to over 250 solution providers, included four technical workshops areas as well as a host of networking opportunities for free visitors to benefit from.

HOTT3D were commissioned to design and fabricate a custom built, contemporary booth for DNV Management to liaise with industry professionals. The 6m x 4m peninsula booth incorporated dominant fascias with prominent branding to ensure high visibility. A neat, easy flow layout ensured multiple informal meeting areas and a platform for interaction with delegates.

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

HOTT3D custom exhibition stand

Bayer Middle East – Annual Internal Sales Conference 2015

Bayer Middle East chose Cape Town as their destination for their annual internal sales conference. The Westin, Cape Town (adjacent to the CTICC) played host to 250 internal sales staff and management including the head management of Bayer South Africa, Europe and the Middle East.

Having a long and successful relationship with Tourvest, HOTT3D were asked to design and develop the Conference Branding & Venue Wayfinding at The Westin by producing large and grand format printed event and product branding to fit specific internal venues and meeting areas.

Knowing that the delivery had to be world class and without single fault we invested a great deal of time in site visiting and planning.

Branding elements included:

1. 4 Product specific breakout rooms with seamless wall to wall branding.

2. A massive 6m wide x 5.5m high entrance lobby lightbox to serve as the main photo opportunity backdrop.

3. A 19m x 5m seamless printed backdrop with an integrated 4×3 screen in the main venue coupled with a raised stage platform and speakers podium. The logistics for this item alone included printing the seamless backdrop offshore in Germany as there are no South African facilities that can print on fabric to this size or to the required quality with joining.

4. 3m x 4m event specific lightboxes to add to the branding around the giant stage backdrop.

5. Cladding the 6 main lobby foyer pillars in seamless 6m tall event and product branding.

Meticulous planning ensured our Conference Branding & Venue Wayfinding was installed in less than 12 hours. This was an exceptionally well executed project from client servicing all the way through to production onsite, ensuring one very happy client.

HOTT3D Conference & venue Wayfinding

19m x 5m seamless printed backdrop

HOTT3D Conference & venue Wayfinding

HOTT3D Conference & venue Wayfinding

Main lobby foyer pillars

HOTT3D Conference & venue Wayfinding

HOTT3D Conference & venue Wayfinding

4×3 screen in the main venue

HOTT3D Conference & venue Wayfinding

Breakout room with seamless wall to wall branding

HOTT3D Conference & venue Wayfinding

3m x 4m event specific lightboxes

HOTT3D Conference & venue Wayfinding

Entrance lobby lightbox

View more HOTT3D Conference Branding & Venue Wayfinding here

JHB Motor Show Cancellation ‘Wake Up Call’ For Exhibitions Industry

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The exhibition industry – show organisers, exhibitors and suppliers alike – should regard the cancellation earlier this month of the Johannesburg International Motorshow (JIM) as a wake-up call to heed the subtle shifts that have been characterising the business-to-business side of the playing field for some time now.
This is the opinion of 3D Groups sales & marketing director, Conrad Kullmann, who added that industry players must change, and realise what is happening in their market. The speed at which they change will ultimately differentiate who will lead the pack.

Head officed in Linbro Business Park in Johannesburg just five minutes drive from Africa’s biggest business hub – Sandton, the 3D Group comprises nine specialist disciplines that work in harmony to provide a professional, turnkey exhibition experience for exhibition organisers and exhibitor companies alike.

According to Kullmann, the shifts exhibition organisers and suppliers should pick up on include:
The move away from pure business-to-business interactions to a more festival atmosphere. For example, SportsXpo has shifted gear from the traditional ‘shop window’ exhibition format to the more energising ‘festival of sport’ format complete with guest appearances and demonstrations of skills and daring.
The increasing importance of lifestyle, which allows the exhibitor to reach end-users as well as members of the trade. Decorex is an example of a very successful cross-over show where exhibitors can hook up with potential stockists as well as raise awareness for their products to consumers. Here the organiser also uses a clever way of activating their show by using their clients’ offerings and teaming up with them to ensure that the show is engaging and a feast for the senses.
The return to the more ‘natural’ ‘market’ concept, where visitors can make purchases there and then, as opposed to completing a form and waiting for follow-up during the weeks after the show.
The rise in the number of (previous) exhibitor companies taking their exhibitions budget and – instead of investing it in a show at which they may grab a potential user’s attention for five minutes before he or she moves on to check out the competition – developing a road show at which they are able to add more value for the potential user, and hold his or her attention for longer on just the relevant basket of products.

Kullmann said these shifts are pointers that everyone who has been involved in the exhibitions industry should use to shape their strategy going forward. He added, though, that the biggest change will have to be made in the exhibition organiser or owner’s tent.

“Organisers have to start taking notice of the change, and change along with it. It’s no longer good enough just have your exhibitors on display. The show has to be activated.

“People are finding exhibitions boring – the same old same old. It’s not exciting. I understand that budget is always an issue but business owners and their show directors have to push the boundaries and think creatively both financially and physically.

“Involve your clients – don’t charge for the activation space; the more you have going on the more exciting it is the more visitors you will have the happier your exhibitors will be.”

An example of thinking creatively is the 3D Group itself. Here, Kullmann has recruited four brilliant road artist crews to walk around Markex and promote themselves. In doing this, they will create a great vibe around Markex; for example, Kullmann anticipates visitors and exhibitors taking videos and these going viral, thereby promoting Markex.

“This is costing us very little, shows some different thinking, promotes and activates Markex, and supports the community,” he said.

“The time is ripe for some new thinking, to re-invent the exhibitions industry. And either it gets done now, or a new agency bursting with ideas and brimming with enthusiasm and a willingness to collaborate will take advantage of the situation.

Most recently, 3D launched EaziXpo, an online exhibitor and services management system. Based on workflow principles and housed in the cloud, it does away with the need for the endless paper trial and complicated spreadsheets of data, historically proven to be unreliable because of human error, to provide an elegant solution for managing all aspects of the exhibition, including money collection for extra services.

Via: EXSA

Exhibitors go big for Markex 2015

With the beginning of June almost upon us, Markex 2015 exhibitors are putting the final touches on their product and services showcases.
KoolaWorld, importers and distributors of designer homeware, cookware and corporate gifts – and a first-time Markex exhibitor – will feature a number of exclusive brands on its stand (D21, Hall 2), targeted specifically for top-end corporate giveaways. These include Alessi designer gifts, home and kitchenware; the glamorous Ritzenhoff collection of off-beat gifts; and the inspiring range of metal objects for the home and desk from Indian designer, Mukul Goyal, who is a Fellow of Royal Society of Arts, London.

“We’ll also will be featuring a Mukul Goyal piece in the Markex 2015 new product display section, showcasing chromed brass and stainless steel bookends for holding up books and CDs,” explains Jack Cohen, marketing manager. “Mukul Goyal draws his inspiration from everyday life, but always includes an interesting twist in his pieces.”

Mobile bar services provider, Barmotion, will be sure to draw the crowds to its Markex stand (C12, Hall 1). The company, which focuses on non-alcoholic bar services, will be featuring bars serving frothy cappuccinos and delicious crêpes on each day of the show. Barmotion will also showcase a different, specialised bar over the three days of Markex, including a health smoothie bar, a gourmet milkshake bar and a frozen yoghurt bar.

“Markex is the ideal place for us to display our various bar setups and fantastic team members, as we can demonstrate a fresh new way of creating more interest around events, exhibitions and company training days,” explains Alexis Swart of Barmotion. “We’re able to brand bars for businesses, as a different way of extending their branding efforts, and even have a green, eco-friendly option available.”

Oranges Mugs, which specialises in kiln fire branding and hand-decorated mugs, glassware and crockery, will be launching its collection of mugs featuring the work of celebrated Stellenbosch-based artist, Portchie. Oranges Mugs can be found on stand D20, Hall 2.

“The Portchie collection of mugs and platters are simple, yet colourful and striking,” explains Annelee Mulder, sales and marketing director at Oranges Mugs. “They will make the ideal corporate gift and our introduction of this range at the Markex show is the perfect timing for including these on your end-of-year gift list.”

Markex 2015 is set to take place from 2 to 4 June 2015 at the Sandton Convention Centre in Johannesburg. For more information and to pre-register for your free entry to the event, please visit www.markex.co.za.

CONTACTS:
Specialised Exhibitions Montgomery, Leigh Miller, tel: 0 1000 33060, leighm@specialised.com
icomm, Nicola Read, +27 (0)83 269 2227, nicola@pr.co.za