June 9, 2014 by Liam Beattie

10 Eye-catching Exhibition Stand Designs

Exhibitions and Trade Shows are a very competitive environment and as such, how your booth looks can make a huge impact on the success of the event for your company.

The exhibits that work the best create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a closer look. Open, welcoming stands definitely work far better at attracting interaction than stands that are closed off. Though this does depend on the intended use of the booth.

All of the example stands we have selected are brilliant in their own right and have been chosen because of the way they have created an extension of the exhibiting companies brand. In most cases the exhibition stand represents a mindshift from the companies traditional 2D marketing.

As always budget plays a huge role in what can be achieved as does the allocation of space by organisers, but on the whole the philosophy of how the stand is designed would remain the same no matter the stand configuration.

View all HOTT3D Exhibition Stand Designs on Behance at www.behance.net/HOTT3D

March 4, 2014 by Liam Beattie

Caterpillar booth at Mining Indaba 2014 by Hott3D, Cape Town – South Africa

via retail design blog

Caterpillar is wonderful combination of great design work and client trust. We were particularly excited when we received this brief as CAT has always been a brand we aspired to create an exhibit for. As such when we received the brief we really let our head designer loose (see project credits) and the result was the design and final exhibit in the photos below.

Dubbed “The Stealth Project”, the central wall mimics the shape of a stealth wing. The exhibit is entirely custom made. The layout incorporates the display of exact scale replicas of the earth moving equipment, semi private meeting areas on both ends and a hospitality area.

A major challenge was creating an exhibit that was a maximum of 2.5ms in height as per the clients request and as per the space booked at the event. Hence the use of shape and form was key due to the relatively narrow vertical visual focal point of the booth. To this end we made use of 3D fabricated lightbox logos, an abstract floor graphic, eye catching displays and high quality visuals and taglines. All of which combined beautifully into one final integrated booth design. We thoroughly enjoyed producing this exhibit both during the design stage as well as the production thereof. Designed by Hott3D

February 28, 2014 by Liam Beattie

Exhibiting at Indaba 2014? South Africa’s Top Travel & Tourism Show

Indaba Travel and Tourism Show 2014

South Africa’s (and Africa’s) premier Travel & Tourism show is back in 2014 and, INDABA 2014, promises to better than ever. INDABA is now also rated as the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on the global calendar.

Quick Facts

Dates: 10 – 12 May 2014

Venue: Albert Luthuli Convention Centre (Durban ICC), South Africa

Number of Exhibiting Companies: 1467 (2013), 1312 (2012)

International Buyers (2013): 1781 (from 74 countries)

Total Attendees (2013): 9,276

SHOW ORGANISERS:

INDABA: www.indaba-southafrica.net

South African Tourism: www.southafrica.net

Email: indaba@indaba-southafrica.co.za Phone: +27 (0)11 467 5011 (outside SA) +27 (0)861 077 784 (SA)

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HOTT3D will be on site providing exhibition solutions to clients at INDABA 2014 before, during and after the show.

If you have any exhibition stand, display or graphic needs, please contact us.

Email: liam@hott.co.za

Tel: +27 (0) 76 577 0989

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Why should you attend INDABA 2014?

Its Africa’s top travel and tourism exhibition in the Southern Hemisphere
Keep abreast of global trends and new developments within the in African tourism and travel industry
Meet industry stakeholders and decision makers face to face
Conduct business with new and existing clients
Gain competitive advantage with a view to becoming market leaders
Meet with over 1800 exhibitors from a diverse range of destinations and industry sectors
Opportunity to network with key decision makers and stakeholders on an exciting and informative platform

Exhibitor Profile

INDABA brings together a showcase of Southern African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities and provincial products.

In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

Buyer Profile

Inbound Tour Operators Foreign Travel Agents Airlines DMC’s

Media Profile

INDABA has a dedicated following of local and international media who provide extensive coverage of the exhibition for the local and international markets through radio, television, newspaper and dedicated travel publications.

Stand Rates

For the very first time, INDABA is offering loyal exhibitors a loyalty incentive. Incentives and discounts apply to floor space costs only and does not apply to packages and services.

There are many floor sizes and configurations, as well as indoor and outdoor areas available.

For a full break down of available options, see here Register to Exhibit over here All you need to know about exhibiting at INDABA 2014 is here

HOTT3D Conceptual Design for Hylton Ross:

We created a concept for Hylton Ross and Ikapa for Travel Indaba 2013, which is held annually in Durban, South Africa.

Hylton Ross and Ikapa will exhibit under one banner for the first time so the brief was to create an exhibit that highlighted both brands under 1 stand space.

This design is full custom using duco sprayed backwall panels, Laser cut Southern African country maps haloed with LED lighting, custom reception and meeting desks and a massive overhead rigg to cover the entire stand space. This rigg in particular designed to be strongly branded both inside and out as well as a mechanism to suspend strip lighting to the global illumination of the exhibit.

Our intention was to move away from the clichéd finishes traditionally used at Travel Indaba and towards a more slick, clean, European styled exhibit that provides a highly professional platform for company representatives to meet with prospective and existing clients.

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HOTT3D design, manufacturer and build trade show booths and exhibition stands in South Africa. We provide our National and International clients with a well thought out platform to better market their brand and products at Trade Shows across South Africa.

View our Exhibition Stand options here

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January 28, 2014 by Liam Beattie

Expo Round-up – Europe 2014 Winter

Strellson

1984: Jochen and Uwe Holy found Strellson out of a former Swiss coat factory. 1985: The first collection is launched. 2003: The Swiss Cross jacket made of old Swiss Army blankets is marketed in a limited edition.

MUNICH

MUNICH was born in 1939 in Barcelona, designing and producing technical sport shoes as a family company. In recent years, the firm has achieved a privileged place in the realm of Fashion thanks to adapting their sport models to fashion trends and reinventing themselves as a brand.

Pepe Jeans London Line Opening exhibition by Pelonio, Madrid – Spain

January 27th, 2014

Pelonio have made the set design for the denim brand Pepe Jeans London, an event called Line Opening, a bianual international event in which they realease their new collections.

Tonic Water 1724 corner bar at Mercedes Fashion Week by Axthor, Madrid

For this, we made something very raw with an industrial touch, we used crude steel wall to remember old containers of the port of the city. The logo is made with rusted steel sheet and with orange color LED backlight to give a sensation of relief.

Bread & Butter Berlin 2014 Winter – DRYKORN

Drykorn was founded by owner & managing director Marco Goetz in September 1996, specializing in fashionable pants for men & women. The collection has evolved tremendously over the years & now offers a variety of casual styles & classic looks with a fashion edge. The product is ‘cool’ & modern with a snobbish touch.

Bread & Butter Berlin 2014 Winter – GANT by PRIMA

When you head off into the future, do you leave your past behind? We didn’t. Gant began more than 60 years ago as an innovator. Back then, collegiate clothiers had three colors: navy wool, grey flannel, white broadcloth.

PANORAMA Berlin 2014 Winter – PIERRE CARDIN

Bread & Butter Berlin 2014 Winter – CONVERSE

Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary products such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the Pro Leather® sneaker.

Via: retaildesignblog.net

October 9, 2013 by Liam Beattie

L‘art de Rosanjin exhibition by Ryusuke Nanki, Paris – France

From July 3 to September 9, 2013, hosted by the Agency for Cultural Affairs, this exhibition at the Guimet Museum in Paris displays works by respected unprecedented epicure and artist, Rosanjin. The Rosanjin Exhibit has not had a major introduction to Europe before. Therefore, in this opportunity to introduce the art to the French, I have made various efforts to make it an interesting exhibit.

The Exhibition consists of three spaces: 1. The displace space that shows Rosanjin’s representative works in sequence. In order to show the art using the Japanese concept of “Ma” (continuous rooms), I deliberately employed a diagonal line of flow within the display area. The successive frames recreate traditional Japanese architecture made by pillars and beams.

2. The leading space that connects Rosanjin and the present time. Continuing on from the previous space, this space features one of Rosanjin’s best known pieces – Jitsugetsu-wan. Jitsugetsu-wan were an expression of [change in time]. To enable the audience to actually experience the true meaning, I created a 25m line of photographs that captured the concept of time-change and placed the Jitsugetsu-wan in the middle of the line.

3. The experiential movie space with top-class Japanese restaurants In this last space, I filmed a movie with the help of respected traditional Japanese restaurants and sushi restaurants, in order to convey Rosanjin’s skilled epicurean/Cook side. The exhibit space is inside The House of Light, a mock restaurant which tables and counters are made of Organdie. This experiential installation recreates the restaurant’s table scenery and makes you feel as if you were really there.

Spatial Concept/Design Development: Ryusuke Nanki Venue Design: Massimo Quendolo, Léa Saito (Paris) Ryusuke Nanki (Tokyo) Art Director: Masahiro Kakinokihara, Mayumi Uchida Movie Director: Masahito Okubo, Atsushi Okubo Movie Production: Ntt Learning Systems Corporation Commissioner: Naoko Ohta-Tokuma Photographer: Yoshihiko Ueda Client: Agency for Cultural Affairs Location: Guimet Museum in Paris Photography: Sayoko Narita

via: http://retaildesignblog.net/2013/10/04/lart-de-rosanjin-exhibition-by-ryusuke-nanki-paris-france/

June 6, 2013 by Liam Beattie

Hermès La Montre pavilon by Toyo Ito, Basel – Switzerland

At Baselworld 2013, the Hermes presentation gives an impression of lightness and an open feel. The new La Montre pavilion has been designed by Japanese architect Toyo Ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. Behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor.

Light penetrates deep into all spaces. Thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the Hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.

http://www.designboom.com/architecture/toyo-ito-the-new-la-montre-hermes-pavilion-at-baselworld/

March 26, 2013 by Liam Beattie

Mobile Pop Up Shop for Cape Union Mart (with VIDEO)

HOTT3D designed and created a “pop up shop” modular expo display early in 2012 for Cape Union Mart. This experiential marketing platform gave the South Africa’s oldest and favourite outdoor adventure store the ability to set up shop not only at the hugely popular Argus Lifecycle Expo 2013 but will be traveling around the country through out 2013.

The stand travels throughout South Africa and gives Cape Union a professional pop up shop to trade from at a variety of expos. In 2012 alone the booth did 8 events and there are 10 planned for 2013.

The exhibit has a variety of accessories such as slat wall pegs, hooks, goosenecks and shelves to allow each setup to be tailored to a particular show. Some shows focus on cycling, others on running and then of course outdoor shows such as the Getaway Show.

Due to the effectiveness of the expo booth we have created a second pop-up shop for use at mall promotions and smaller expos. Being modular the stand can be reconfigured to suit a variety of stand sizes from 5m x 5m up to 20m x 20m.

The use of this platform has led to a marked increase in Cape Union Marts turnover at each event.

The latest use was as the centerpiece of the Argus Lifecycle Expo 2013 at the Good Hope Centre, which saw over 90 000 visitors in 2.5 days.

The stop motion clip gives a great overview of the build process. Filming and production by www.shoestringproductions.co.za

HOTT3D also produces Experiential Marketing Concepts

CAPE UNION MART – SOUTH AFRICA’S FAVOURITE OUTDOOR STORE

Cape Union Mart has been equipping South African adventurers since 1933, and is South Africa’s favourite outdoor adventure store. Stocking everything one needs for outdoor pursuits – including hiking, camping, trail running, mountain biking, snow sports, travel and more – Cape Union Mart is an essential first step in every adventure. Cape Union Mart has stores across South Africa, and in Namibia and Botswana.

www.capeunionmart.co.za

The Cape Argus Lifecycle Expo

The Cape Argus Lifecycle Expo is South Africa’s largest cycling, fitness & healthy lifestyle expo and the only place where participants in the Cape Argus Pick n Pay Cycle Tour can collect their race packs.

The idea of an expo came about in 1991 when Eddy Cassar approached the Cycle Tour organisers after watching a cycle apparel company selling its wares from a trestle table alongside the Camps Bay soccer fields. Over 20 years later, the Lifecycle Expo has grown to be the largest show of its kind in the country, housing over 320 exhibitors from around the world, as well as an average of 78 000 visitors (2013 saw a footfall of over 80 000 visitors).

cycletourexpo.co.za/

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HOTT3D design, manufacturer and build trade show booths and exhibition stands in South Africa. We provide their National and International clients with a well thought out platform to better market their brand and products at Trade Shows across South Africa.

View our Exhibition Stand options here

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February 27, 2013 by Liam Beattie

Exhibiting at The Gauteng Getaway Show 2013?

Fast Facts:

Date: 30 Aug-1 Sept 2013

Venue: Coca Cola Dome, Johannesburg, Gauteng

Visitor Count: 24 000 (2012)

Exhibitor Count: 260 (2012)

400 (2013 projected)

Floor Space: 11 000 m²

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HOTT3D will be on site providing exhibition solutions to clients before, during and after the show. So if you have any exhibition stand, display or graphic needs, please contact us.

Contact:

Liam Beattie +27 (0) 76 577 0989
Home page: Hott.co.za

Email: liam(at)hott.co.za

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The Gauteng Getaway Show 2013

The Gauteng Getaway Show 2013 may be 6 months off but if you are exhibiting best to start planning early. The Getaway Show is showing great growth year on year, averaging about 15% and in 2013 the show will look to push far past its 2012 visitor count, of close to 24 000 visitors. They do advertise themselves as “Africa’s leading travel & outdoor show”, so if you fit into any tourism or outdoor market segment, best to book your floor space and start thinking about your exhibit.

2011 Visitor Stats:

The show will feature the following categories:

Destinations
Accommodation
Outdoor Gear
4×4 Products & Accessories
Motor homes, Caravans & Trailers
Camping Equipment
Adventure Operators

Exhibition Costs:

The show spends over R2.5 million on marketing and advertising efforts (which includes TV, Radio, Print, Press, Web & Outdoor), not to mention being an offshoot of South Africa’s leading outdoor publisher, Getaway magazine.

Sponsorships are part of any exhibition and the Gauteng Getaway Show 2013 is no different. Being a sponsor will give degrees of exposure on pre-show marketing efforts and positive brand recognition when aligned with Getaways trusted name in travel. The show is offering sponsorships in the following categories:

Headline Sponsorship
Media Sponsorship
Main Prize Sponsorship
Own Adventure
Visitor Catalogue Sponsorship
Exhibitor Awards Function Sponsorship
Accommodation Sponsorship
Show Team Clothing Sponsorship
Visitor Goodie Bags Sponsorship
Show Runners Clothing Sponsorship
Show Team Car Hire Sponsorship

For further sponsorship inquires contact Debbie Küsel on 021-530-3192 or debbie@ramsaymedia.co.za

The Gauteng Getaway Show: show.getaway.co.za/gauteng-getaway-show/

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HOTT3D design, manufacturer and build trade show booths and exhibition stands in South Africa. They provide their National and International clients with a well thought out platform to better market their brand and products at Trade Shows across South Africa.

View our Exhibition Stands options here

February 25, 2013 by Liam Beattie

Giant Shoebox Pop-Up Store by Adidas

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox—and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

On the inside this is what you got:

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

Check more projects in the Interactive installations category

Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

◂ Visitors could jump at the end of the countdown and then 16 cameras would take a picture at the same time to generate a mini-movie of them frozen in the air

Check more projects in the Interactive installations category
Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

Via: http://designtaxi.com & http://www.neatorama.com

Check out HOTT3D experiential marketing and container conversions

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February 13, 2013 by Liam Beattie

Six Design Experts Give Their Views on Exhibition Stand Layout

Buying a house and purchasing an exhibit are two very disparate processes. But one commonality they share, which can prove perilous, is floor-plan selection. After all, you can install top-of-the-line wiring and internal systems, incorporate the perfect blend of accoutrements, and apply the ideal design aesthetic. But you’ll never garner the results you’ve intended if you fail to select the right floor plan to suit your exhibiting needs.

Picking the wrong floor plan (aka layout) can impact your program’s effectiveness, influencing everything from your brand to your lead count. In fact, according to Erick Gustafson, senior exhibit designer at RES Exhibit Services LLC, “Since the layout often impacts everything else in your booth to one degree or another, layout selection is potentially more important than the graphics, messaging, and products on display.”

Giles Rickett, creative and marketing director at Pinnacle Exhibits, concurs. “The layout can impact how many attendees enter your space, where they go, what messages they see, and how long they remain in the booth.”

What’s more, layouts offer as much variation as mobile calling plans. So choosing between a fortress-style floor plan and a centerpiece layout, for example, is a shot in the dark without at least a bare-bones understanding of what each option has to offer. Matt Hill, president of The Hill Group, also asserts that this lack of knowledge keeps some exhibitors stuck in a rut with the same exhibit floor plan year after year.

Granted, some people might argue that exhibition stand designers, not exhibit managers, should be responsible for floor-plan selection. But Tony Castrigno, owner and designer at Design Contact, says that’s not always the case. “Relying on your designer to select the layout doesn’t ensure a successful outcome,” he says. “Come to the design table armed with a general understanding of the most common layouts.”

To help you understand the six most common floor plans, EXHIBITOR enlisted the help of Castrigno, Hill, Gustafson, and Rickett, along with Jeff Janes, creative director for Global Experience Specialists Inc.’s Minneapolis office, and Todd Schwartz, design engineer and estimating manager for Steelhead Productions.

The team not only expounded on the pros and cons of each layout but also offered key points of comparison regarding access, messaging, and traffic. And while the group agreed that these six layouts are the blueprints for almost all exhibit designs, they caution that variables exist within each, and you can (and should) change each layout’s components, size, and position to fit your needs.