10 Eye-catching Exhibition Stand Designs

Exhibitions and Trade Shows are a very competitive environment and as such, how your booth looks can make a huge impact on the success of the event for your company.

The exhibits that work the best create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a closer look. Open, welcoming stands definitely work far better at attracting interaction than stands that are closed off. Though this does depend on the intended use of the booth.

All of the example stands we have selected are brilliant in their own right and have been chosen because of the way they have created an extension of the exhibiting companies brand. In most cases the exhibition stand represents a mindshift from the companies traditional 2D marketing.

As always budget plays a huge role in what can be achieved as does the allocation of space by organisers, but on the whole the philosophy of how the stand is designed would remain the same no matter the stand configuration.

View all HOTT3D Exhibition Stand Designs on Behance at www.behance.net/HOTT3D

  

 

Briefing in your next Exhibition Stand (part 2)

To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process.

Read Part 1 over here: Briefing in your next Exhibition Stand (part 1)

In part 1 we covered:

• About the company: Core services/ products and the size of the company
• About the stand: aims of the exhibition stand, target industry and markets and previous exhibition design stand failed
• Look & Feel: The exhibition stand should be an extension of any media, advertising or branding and do you have the graphics and copy text ready to go for the exhibition.

Here in part 2, we will cover the subjects of:

• Functional Requirements of your exhibition stands
• Checklist and tips for your exhibition
• Event promotional tip

FUNCTIONAL REQUIREMENTS

1. What site have you selected for your exhibition stand?
   1. Is it an island, open on three/two/one sides?
2. Have you checked the proposed flow of the visitors traffic
3. Please include a site plan if possible
4. What is the best orientation for the stand? It may at times be best to face a large visitor attraction, rather than an entrance.
5. Do you wish your stand to be open and inviting or does it have to promote a more targeted approach with private meeting rooms?
6. Do you require a kitchen area?
7. What services do you require?
   1. Power, water & waste, telephone, internet, etc.
8. Will you have a raised floor? (Such floors may require a ramp for disabled access)
9. Do you wish to reuse the stand or elements of it?
10. How much storage space do you require?
11. Do you require display cabinets for products?
12. Please list physical product to be displayed with photo examples/ manuals/ specs.
13. Do you require any audio visual equipment?
14. How many literature racks, carrier bag hooks, etc.?
15. Does your product require specialist lifting or handling?
16. What is the maximum height allowed and do you wish to utilize this?
17. Is it possible to suspend marketing material/stand elements from the ceiling?
18. Do you understand the Health & Safety requirements – if not, we can help

CHECKLIST & TIPS

1. Are you certain the exhibition is the correct one? If so book early to get the best site available
2. Book hotels early to obtain the best rates and locations etc.
3. Appoint an exhibition stand design & project Management Company early to allow time for completion of visuals etc.
4. Pass the exhibitors manual to the appointed company to ensure that deadlines for ordering services etc. for the exhibition stand are not missed as this will result in extra cost
5. Decide graphic content early for production allowing plenty of time for the graphics to be sent with the exhibition stand if it has to be freighted Appoint somebody within the company to liaise with the design and project Management Company. This will hopefully help to stop design by committee which is generally a disaster
6. How will you obtain details of visitors? Bar code readers, business cards, etc.
7. How do you propose to judge the success of exhibiting at this event?

EVENT PROMOTION TIPS

When you’ve decided to spend money on a new exhibition stand, it is very important to start promoting that stand and not only relying on the exhibition organizers to do it for you.

Consider the following methods:

1. Postal mail shots
2. Emails
3. Brochures
4. PR exercise
5. Sponsorship
6. Social Media
7. Complimentary gifts
8. Web site promotion

Promoting the stand is especially important if you are one of many providing the same or similar products/service at the show. If you do not tell your clients and potential clients you are exhibiting, there is a good chance that you competitors will be inviting them to their own exhibition stand.

CONCLUSION

So to get the best out of your next Marketing initiative at a an exhibition, trade show or experiential marketing campaign, provide as much detail as you can to your service provider, upfront. It can only be beneficial to your company in the long run.

About HOTT3D

HOTT3D design, manufacturer and build trade show booths and exhibition stands in South Africa. We provide our National and International clients with a well thought out platform to better market their brand and products at Trade Shows across South Africa.View our Exhibition Stand options here.

Employee Engagement Video

 

 

Exhibition industry grew in 2013

The Global Association of the Exhibition Industry, UFI has released the results of their 12th Global Barometer survey, which show that the exhibition industry grew in 2013.

Reviewing the consolidated results over five years, the associations found a majority of companies in all regions reported an increase of their turnover since at least 2011. In addition, around half declared an increase of more than 10 per cent for 2013. However, 63 per cent of respondents stated that the impact of the “economic crisis” on their business is not yet over and most of them expect that it won’t be until 2015.

Residual effects of the crisis aside, most companies surveyed reported they are planning new strategic developments with 75 per cent planning new activities in either the classic range of exhibition activities (venue/organiser/services) or in live or virtual events (or both) and 49 per cent planning to expand exhibition operations to new countries.

“While we shall remain cautious about the development of the global economic situation, the exhibition media continues to demonstrate its strength with growth over the last four years,” said UFI managing director Paul Woodward. “The industry remains remarkably dynamic with a majority of companies positively embracing the challenges of new ranges of activity or geographical development.”

The 12th Global Barometer survey was answered by 178 companies from 57 countries. The Survey can be downloaded from www.ufi.org/research.

via: http://www.cimmagazine.com/cim-magazine-latest-news/exhibition-industry-grew-in-2013#.UuevQ2AaLs1

Briefing in your next Exhibition Stand (part 1)

To make our life easier and to help our clients get the most out of their exhibition stand or event infrastructure, we provide them with a briefing document to complete comprehensively at the very beginning of the whole process.

The document that we provide clients, serves as a starting point for HOTT 3D MARKETING to create an exhibition stand that achieves the goals and requirements of a company. We have found that it’s important to know as much as possible about a company in order to get an understanding of how to design a company’s presence at an exhibition, roadshow or event. We also finds that it aids clients in getting a better understanding of their goals and what it may take to have a successful showing at a particular exhibition or event.

It also tends to point out things that an inexperienced Marketing Manager or Brand Manager may miss (sometimes even clients with experience can’t cover all the bases.) Things like storage after the show, why a previous exhibition design stand failed and will you need private meeting rooms?

All the listed points help us provide our clients with a detailed map of how to successfully exhibit their company.

To make it easier to digest we divide it into various aspects, which include:

1. About the company
2. About the stand Look & Feel
3. Functional Requirements
4. Checklist & Tips
5. Event promotional tips

ABOUT THE COMPANY

1.  A couple of paragraphs about your company
2. Describe the company in 5 or ten words (i.e. young, vibrant, tech etc.)
3. Your core services/ products are? (With relevance to the exhibition)
4.  The size of the company, i.e. the number of employees, a rough turnover figure (don’t feel obliged to provide this, but it does help us to understand your company – there is great deal of difference between how a R 100,000 company and a R 100,000,000 company should look)
5. Which countries do you operate in?
6. How long have you been established?
7.  Any other company information that might be important

ABOUT THE STAND

In order to understand what you need from the exhibition stand, consider the following:

1. Outline the aims of the exhibition stand: Product awareness, generate more sales, brand awareness, to promote a new product/service…
2. Is the stand part of a re-brand, a new product launch or part of an ongoing strategy?
3. What are the unique selling points of your company/product/service?
4. Who is the target audience and what are their demographics? (Age, Social Class, Income Level, etc.)
5. What industry are you targeting the stand at?
6. List a few competitors
7. Decide upon a budget which should include everything that would be required in the stand
8. Do you wish to purchase the stand outright or hire it for each show?
9. Generally an exhibition stand purchased outright will incur a storage charge unless used  frequently. It will also be subject to charges for refurbishment and amendments.
10. How will you operate the exhibition stand? By demos, visuals with literature, a/v, etc.
11. How many of your staff will be working on the exhibition stand at any one time?
12. Will you provide refreshments?
13. Will you have ‘giveaways’?
14. Name an incident where a previous exhibition design stand failed? Why did it fail?

LOOK & FEEL

1. The exhibition stand should be an extension of any media, advertising or branding that you have. Please provide some form of marketing material/literature or the annual report to help us get a feel for the company
2. Design is subjective and in order for us to get an idea of what you like please include:
   1. 3 or 4 examples of exhibition stands that you like (not limited to your industry)
   2. Examples of what you like about them: i.e. colour schemes, graphics, audio visual elements or structural elements
3. Do you have access to corporate images or a company image library and are these available for the final stand?
4. Do you have the graphics and copy text ready to go for the exhibition?
5. Do you have the resources or skills to create and supply the text?
   1. If not, we have a full graphic design studio that can provide those services for you

Read part II: Functional Requirements, Checklist & Tips and Event promotional tips over here. (coming next week)

How to write an exhibition stand brief – HOTT3D

About HOTT3D

HOTT3D design, manufacturer and build trade show booths and exhibition stands in South Africa. We provide our National and International clients with a well thought out platform to better market their brand and products at Trade Shows across South Africa.

View our Exhibition Stand options here.

Calligaris stand at Salone Del Mobile 2013 by Nascent Design, Milan

For its 90th anniversary Calligaris is introducing a new corporate communication strategy based on modernity and innovation, a process that has influenced the design of the exhibition space presented in preview at the Salone del Mobile 2013. Strongly characterised by external monochrome-filled background in modular forex that creates an uneven see-through effect surface, the structure enables the progressive discovery of the product.

The central part is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company. The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called “smart lounge” and “virtual lounge”, in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience. The stand was designed to be reproduced to scale at other trade events reusing the same materials.

Designed by Nascent Design

Via: http://retaildesignblog.net/2013/05/07/calligaris-stand-at-salone-del-mobile-2013-by-nascent-design-milan/

Hermès La Montre pavilon by Toyo Ito, Basel – Switzerland

At Baselworld 2013, the Hermes presentation gives an impression of lightness and an open feel. The new La Montre pavilion has been designed by Japanese architect Toyo Ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. Behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor.

Light penetrates deep into all spaces. Thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the Hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.

http://www.designboom.com/architecture/toyo-ito-the-new-la-montre-hermes-pavilion-at-baselworld/

Six Design Experts Give Their Views on Exhibition Stand Layout

Buying a house and purchasing an exhibit are two very disparate processes. But one commonality they share, which can prove perilous, is floor-plan selection. After all, you can install top-of-the-line wiring and internal systems, incorporate the perfect blend of accoutrements, and apply the ideal design aesthetic. But you’ll never garner the results you’ve intended if you fail to select the right floor plan to suit your exhibiting needs.

Picking the wrong floor plan (aka layout) can impact your program’s effectiveness, influencing everything from your brand to your lead count. In fact, according to Erick Gustafson, senior exhibit designer at RES Exhibit Services LLC, “Since the layout often impacts everything else in your booth to one degree or another, layout selection is potentially more important than the graphics, messaging, and products on display.”

Giles Rickett, creative and marketing director at Pinnacle Exhibits, concurs. “The layout can impact how many attendees enter your space, where they go, what messages they see, and how long they remain in the booth.”

What’s more, layouts offer as much variation as mobile calling plans. So choosing between a fortress-style floor plan and a centerpiece layout, for example, is a shot in the dark without at least a bare-bones understanding of what each option has to offer. Matt Hill, president of The Hill Group, also asserts that this lack of knowledge keeps some exhibitors stuck in a rut with the same exhibit floor plan year after year.

Granted, some people might argue that exhibition stand designers, not exhibit managers, should be responsible for floor-plan selection. But Tony Castrigno, owner and designer at Design Contact, says that’s not always the case. “Relying on your designer to select the layout doesn’t ensure a successful outcome,” he says. “Come to the design table armed with a general understanding of the most common layouts.”

To help you understand the six most common floor plans, EXHIBITOR enlisted the help of Castrigno, Hill, Gustafson, and Rickett, along with Jeff Janes, creative director for Global Experience Specialists Inc.’s Minneapolis office, and Todd Schwartz, design engineer and estimating manager for Steelhead Productions.

The team not only expounded on the pros and cons of each layout but also offered key points of comparison regarding access, messaging, and traffic. And while the group agreed that these six layouts are the blueprints for almost all exhibit designs, they caution that variables exist within each, and you can (and should) change each layout’s components, size, and position to fit your needs.

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via: http://www.exhibitoronline.com

exhibition stand manufacturers south africa
exhibition stands cape town
Exhibition stands cape town

Pop-up Office in shipping container – Toronto

A concept space by Toronto-based Dubbeldam Architecture + Design attempts to answer the question ‘How do you work?’ as part of Toronto’s Interior Design Show 2013 (IDS13). The new exhibit is presented by steel space, a container-based event design company.

Four studios were each given a shipping container to realize an idea for a workspace. Dubbeldam responded with ‘Pop-up Office’ a cubicle comprised of wooden modules made out of discarded shipping palettes that can be rearranged according to the user’s needs. The modules are broadly divided by the concepts ‘Focus’, ‘Collaborate’, ‘Lounge’ and ‘Refuel.’

The project’s aim was to create a working environment for a global culture, defined by dynamism and mobility; it’s only requirements a work surface and a place to plug in. The interiors of the space function like a continuous skin that folds to provide seating and storage.

Image courtesy Dubbeldam

http://www.designboom.com/architecture/dubbeldam-architecture-design-pop-up-office-toronto/

The Worlds Top 100 Trade Shows as Choosen by Biztradeshows.com

The business fraternities across the world witness numerous trade fairs and events every year making it a challenging job for the exhibitors to decide the appropriate one for them. BizTradeshows.com (BTS), world’s largest aggregator of trade shows information – launched a special section- BTS Top 100 displaying most popular trade shows across the world for the industry stakeholders guiding them with the right selection to find the right business opportunity.

Some quick take aways:

The USA has 6 spots in the Top 10,  India has 2 with China and Italy having one a piece.
At number one is Magic which takes palce at the Mandalay Bay Convention Center, Las Vegas

With 5000 exhibitors and over 60 000 visitors, Magic delivers the best and impressive range of apparel, fashion accessories, clothing lines and footwear. This is an absolute designer show where the attending professionals will be availed with the designer and reasonable fashion line that come from the experts who have years of experience in this area.

No2: India International Trade Fair  (7 000 exhibitors and over 100 000 visitors)

No3: America’s Beauty Show (4 000 visitors and 60 000+ visitors)

No4: 34th Indian Handicrafts & Gifts Fair ( 2 000 exhibitors + no visitor stats)

No5: The International Beauty Show (565 exhibitors and 57 000 visitors)

Here is BiztradeShow’s full list, with links:

Rank	Event Name & Date	Industry	Country
1	Magic 18-21 February 2013 | Las Vegas	Apparel & Garments	USA
2	India International Trade Fair 14-27 November 2012 | New Delhi	Home Supplies	India
3	Americas Beauty Show 09-11 March 2013 | Chicago	Cosmetics	USA
4	34th Indian Handicrafts & Gifts Fair 15-18 October 2012 | Greater Noida	Arts & Crafts	India
5	IBS New York- The International Beauty Show 14-16 April 2013 | New York	Cosmetics	USA
6	NSSF Shot Show 15-18 January 2013 | Las Vegas	Sporting Goods, Toys & Games	USA
7	Cosmoprof Bologna 08-11 March 2013 | Bologna	Cosmetics	Italy
8	Guangzhou International Lighting Exhibition 09-12 June 2013 | Guangzhou	Electronics & Electrical	China
9	Atlanta Fall Gift & Home Furnishing Market 21-23 September 2012 | Atlanta (Event is over, New dates awaited)	Architectural Services	USA
10	AAPEX 30 October-01 November 2012 | Las Vegas	Automobile	USA
11	The PC Show 07-10 June 2012 | Singapore (Event is over, New dates awaited)	Computer	Singapore
12	International Home + Housewares Show 02-05 March 2013 | Chicago	Home Supplies	USA
13	Beauty Show-Toronto 24-25 March 2013 | Toronto	Cosmetics	Canada
14	Cebit Hannover 05-09 March 2013 | Hannover	Computer	Germany
15	Medical Design & Manufacturing West 12-14 February 2013 | Anaheim	Medical Products	USA
16	Heimtextil Frankfurt 09-12 January 2013 | Frankfurt	Textile, Yarn & Fabrics	Germany
17	IFA Berlin 06-11 September 2013 | Berlin	Electronics & Electrical	Germany
18	International Dental Show 12-16 March 2013 | Cologne	Medical Products	Germany
19	Sourcing At Magic 18-21 February 2013 | Las Vegas	Apparel & Garments	USA
20	Miami International Boat Show & Strictly Sail 14-18 February 2013 | Miami	Marine & Boat Shows	USA
21	Spring Fair International 03-07 February 2013 | Birmingham	Home Supplies	UK
22	New York International Gift Fair 26-30 January 2013 | New York	Arts & Crafts	USA
23	International Quilt Festival-Houston 01-04 November 2012 | Houston	Textile, Yarn & Fabrics	USA
24	FIME International Medical Expo 07-09 August 2013 | Miami	Medical Products	USA
25	CPHI Worldwide 09-11 October 2012 | Comunidad De Madrid	Medical Products	Spain
26	International Consumer Electronics Show 08-11 January 2013 | Las Vegas	Electronics & Electrical	USA
27	International Vision Expo & Conference 14-17 March 2013 | New York	Apparel & Garments	USA
28	CPD Dusseldorf 23-25 July 2011 | Dusseldorf (Event is over, New dates awaited)	Apparel & Garments	Germany
29	Macef Milano 06-09 September 2012 | Rho (Event is over, New dates awaited)	Arts & Crafts	Italy
30	Automechanika Shanghai 11-14 December 2012 | Shanghai	Automobile	China
31	IAA Commercial Vehicles 20-27 September 2012 | Hannover	Automobile	Germany
32	India International Jewellery Show 23-27 August 2012 | Mumbai (Event is over, New dates awaited)	Gems & Jewelry	India
33	Pack Expo 28-31 October 2012 | Chicago	Packaging Materials & Machines	USA
34	Hong Kong Toys & Games Fair 07-10 January 2013 | Hong Kong	Arts & Crafts	Hong Kong
35	Hong Kong Electronics Fair 13-16 October 2012 | Hong Kong	Electronics & Electrical	Hong Kong
36	Toronto International Boat Show 12-20 January 2013 | Toronto	Marine & Boat Shows	Canada
37	International Hardware Fair Cologne 09-12 March 2014 | Cologne	Industrial Supplies	Germany
38	Medical Design & Manufacturing East 18-20 June 2013 | Philadelphia	Medical Products	USA
39	Los Angeles International Textile Show 22-24 October 2012 | Los Angeles	Textile, Yarn & Fabrics	USA
40	Lineapelle Bologna 09-11 October 2012 | Bologna	Apparel & Garments	Italy
41	Denver International Auto Show 20-24 March 2013 | Denver	Automobile	USA
42	International Lingerie Show-Las Vegas 10-12 September 2012 | Las Vegas (Event is over, New dates awaited)	Apparel & Garments	USA
43	World Bazaar Festival 04-23 December 2012 | Manila	Home Supplies	Philippines
44	Interzum Cologne 13-16 May 2013 | Cologne	Architectural Services	Germany
45	Gulfood Exhibition 25-28 February 2013 | Dubai	Food & Beverage	UAE
46	JCK Las Vegas 31 May-03 June 2013 | Las Vegas	Gems & Jewelry	USA
47	Hong Kong International Jewellery Show 05-09 March 2013 | Hong Kong	Gems & Jewelry	Hong Kong
48	California Gift Show 25-31 July 2012 | Los Angeles (Event is over, New dates awaited)	Arts & Crafts	USA
49	ASD Las Vegas – Gift & Toy 12-15 August 2012 | Las Vegas (Event is over, New dates awaited)	Arts & Crafts	USA
50	Summer Fancy Food Show 30 June-02 July 2013 | New York	Agriculture & Forestry	USA
51	Equip Auto 16-20 October 2013 | Paris	Automobile	France
52	San Francisco International Gift Fair 16-19 February 2013 | San Francisco	Arts & Crafts	USA
53	East Pack 18-20 June 2013 | Philadelphia	Packaging Materials & Machines	USA
54	Medica 14-17 November 2012 | Dusseldorf	Medical Products	Germany
55	Alberta Gift Show 19-22 August 2012 | Edmonton (Event is over, New dates awaited)	Arts & Crafts	Canada
56	Ambiente Frankfurt 15-19 February 2013 | Frankfurt	Home Supplies	Germany
57	International Quilt Market Houston 27-29 October 2012 | Houston	Textile, Yarn & Fabrics	USA
58	International Quilt Festival – Long Beach 02-04 August 2013 | Long Beach	Textile, Yarn & Fabrics	USA
59	Canton Fair 15-19 October 2012 | Guangzhou	Electronics & Electrical	China
60	ASD Las Vegas – Jewelry 12-15 August 2012 | Las Vegas (Event is over, New dates awaited)	Gems & Jewelry	USA
61	G.L.D.A – Gem & Jewellery Show-Las Vegas 27-30 May 2013 | Las Vegas	Gems & Jewelry	USA
62	ASD Las Vegas – Style & Beauty 12-15 August 2012 | Las Vegas (Event is over, New dates awaited)	Arts & Crafts	USA
63	Thessaloniki International Fair 08-16 September 2012 | Thessaloniki (Event is over, New dates awaited)	Home Supplies	Greece
64	National Home Show 15-24 March 2013 | Toronto	Architectural Services	Canada
65	MIDO 02-04 March 2013 | Rho	Apparel & Garments	Italy
66	Prowein 24-26 March 2013 | Dusseldorf	Food & Beverage	Germany
67	SPIE Photonics West 02-07 February 2013 | San Francisco	Apparel & Garments	USA
68	China International Medical Equipment Fair 18-21 October 2012 | Chengdu	Medical Products	China
69	Winter Fancy Food Show 22-22 January 2013 | San Francisco	Food & Beverage	USA
70	International Salon & Spa Expo 26-28 January 2013 | Long Beach	Cosmetics	USA
71	Chinaplas 20-23 May 2013 | Guangzhou	Plant & Machinery	China
72	Sema Show 30 October-02 November 2012 | Las Vegas	Automobile	USA
73	ASD Las Vegas – Value & Variety 12-15 August 2012 | Las Vegas (Event is over, New dates awaited)	Arts & Crafts	USA
74	Jakarta International Handicraft Trade Fair 25-29 April 2012 | Jakarta (Event is over, New dates awaited)	Arts & Crafts	Indonesia
75	Cosmoprof North America 22-24 July 2012 | Las Vegas (Event is over, New dates awaited)	Cosmetics	USA
76	Creativ Festival 12-14 October 2012 | Toronto	Textile, Yarn & Fabrics	Canada
77	China Sourcing Fair: Electronics & Components – Hong Kong 12-15 October 2012 | Hong Kong	Electronics & Electrical	Hong Kong
78	Automation Mumbai 07-10 September 2012 | Mumbai (Event is over, New dates awaited)	Industrial Supplies	India
79	ASCA Boston 17-20 April 2013 | Boston	Medical Products	USA
80	LABWorld Europe 09-11 October 2012 | Comunidad De Madrid	Medical Products	Spain
81	EMO Hannover 16-21 September 2013 | Hannover	Plant & Machinery	Germany
82	Hong Kong Houseware Fair 20-23 April 2013 | Hong Kong	Home Supplies	Hong Kong
83	Nightclub & Bar Convention & Trade Show 19-21 March 2013 | Las Vegas	Food & Beverage	USA
84	Techno Classica Essen 11-14 April 2013 | Essen	Automobile	Germany
85	International Security Conference & Expo West 10-12 April 2013 | Las Vegas	Industrial Supplies	USA
86	Malaysia International Halal Showcase 03-06 April 2013 | Kuala Lumpur	Home Supplies	Malaysia
87	World Shoe Accessories 29-31 January 2013 | Las Vegas	Apparel & Garments	USA
88	Canadian International Auto Show 15-24 February 2013 | Toronto	Automobile	Canada
89	Performance Racing Industry Trade Show 29 November-01 December 2012 | Orlando	Automobile	USA
90	Surf Expo-USA 06-08 September 2012 | Orlando (Event is over, New dates awaited)	Apparel & Garments	USA
91	International Vision Expo West 06-08 September 2012 | Las Vegas (Event is over, New dates awaited)	Apparel & Garments	USA
92	Professional Beauty Dublin 30 September-01 October 2012 | Dublin	Cosmetics	Ireland
93	Medtrade Spring 19-21 March 2013 | Las Vegas	Medical Products	USA
94	SupplySide West 05-09 November 2012 | Las Vegas	Medical Products	USA
95	Baselworld 25 April-02 May 2013 | Basel	Gems & Jewelry	Switzerland
96	Pittcon Expo 17-21 March 2013 | Philadelphia	Industrial Supplies	USA
97	Pret A Porter 30 June-03 July 2012 | Paris (Event is over, New dates awaited)	Apparel & Garments	France
98	Hospitalar 21-24 May 2013 | Sao Paulo	Medical Products	Brazil
99	World of Concrete-USA 05-08 February 2013 | Las Vegas	Building & Construction	USA
100	Arab Health 28-31 January 2013 | Dubai	Medical Products	UAE

exhibition stand manufacturers south africa
exhibition stands cape town
Exhibition stands cape town

Experiential Marketing: The HOTTBox for Shell at the Top Gear Festival

Getting that all important consumer engagement and overall emotional response is getting tougher these days, as marketing audiences become more selective in how they engage with a company. So, just how do you get increased engagement?

Think inside a box, that’s how! More accurately…create a new box…or 3.

HOTT 3 Dimensional Marketing, the exhibition display and trade show specialists, in conjunction with newly established boutique event design and production agency, Formative were recently tasked with producing an outdoor exhibit for headline sponsor, Shell, at the recently completed, sold out, Top Gear Festival in Durban.

Interestingly, the two companies came together via a Twitter Direct Message after both being asked to quote separately on the project by Shells global ad agency, JWT and decided to pursue a combined effort. (On a side note, this just goes to prove two essential points for modern marketing of any size business; Ignore Social Media at your peril and never underestimate the power of positive relationships.)

Going the experiential route, the two companies decided that the conversion of 3 shipping containers, into a slick, easy on the eye and fully interactive experience for Top Gear Festival goers, was the way forward.

After being briefed by JWT, the two companies joined forces and decided to change up the proposed 20 x 10 marquee initial concept, deciding it was too common, un-exciting and dull.  The two companies pitched both JWT and Shell on the converted container concept, who were suitable impressed and came on board without hesitation for a previously un-proven concept in South Africa.

The two companies got the sign off and in less than four weeks delivered three converted containers, that were converted in Cape Town, set up on time in Durban, looked outstanding and ready for the 70 000+ fans who attended the Top Gear Festival.

The conversion required the input of a structural engineer, both companies full production staff and involved hacking the huge shipping containers apart and then retro fitting with new floors, backlit ceilings, installing flip up/down side panels that convert into awnings, display panels for Shell Helix products, Shell branding and the installation of interactive activities that would satisfy the throngs petrol heads.

The interactive activities on the stand included,

• A F1 Tyre Change competition, where audiences could get to experience just what it takes to change an F1 tyre. (Even celebs Sasha Martinengo and Tiff Needell where spotted giving it a go),
• a Top Gear styled leader board to keep the tyre changes competitive,
• A double F1 simulator race setup with Ferrari styling,
• A Scalectrix racetrack for the younger visitors (and some of the older ones),
• A Brazilian Cafe coffee bar where beverages where served
• and an iMac / iPad experience centre.

So popular was this outdoor exhibit, it ran a queue for the entire two days and saw a phenomenal 5000 people pass through, resulting in a very satisfied client.

Look out for a bigger project for next year’s Top Gear festival which is already in the pipeline. Both HOTT 3D and Formative look forward to next year’s Top Gear Festival in Durban and wowing Top Gear Visitors even more.

For further information please visit: hott.co.za

or http://hott.co.za/experiential-marketing-cape-town-south-africa/