10 Eye-catching Exhibition Stand Designs

Exhibitions and Trade Shows are a very competitive environment and as such, how your booth looks can make a huge impact on the success of the event for your company.

The exhibits that work the best create a space that is immediately eye-catching and makes the delegate want to interact or at worst have a closer look. Open, welcoming stands definitely work far better at attracting interaction than stands that are closed off. Though this does depend on the intended use of the booth.

All of the example stands we have selected are brilliant in their own right and have been chosen because of the way they have created an extension of the exhibiting companies brand. In most cases the exhibition stand represents a mindshift from the companies traditional 2D marketing.

As always budget plays a huge role in what can be achieved as does the allocation of space by organisers, but on the whole the philosophy of how the stand is designed would remain the same no matter the stand configuration.

View all HOTT3D Exhibition Stand Designs on Behance at www.behance.net/HOTT3D

  

 

Hermès La Montre pavilon by Toyo Ito, Basel – Switzerland

At Baselworld 2013, the Hermes presentation gives an impression of lightness and an open feel. The new La Montre pavilion has been designed by Japanese architect Toyo Ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. Behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor.

Light penetrates deep into all spaces. Thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the Hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.

http://www.designboom.com/architecture/toyo-ito-the-new-la-montre-hermes-pavilion-at-baselworld/

Stop Motion Buildup sequence for Cape Union Mart at the 2013 Cape Argus Lifecycle Expo.

Giant Shoebox Pop-Up Store by Adidas

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox—and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

On the inside this is what you got:

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

Vice Magazine commissioned us the creation of this interactive installation for Adidas Originals to be set up in two festivals in Spain: Primavera Sound 2011 in Barcelona and SOS 4.8 in Murcia.

In a custom set we put 16 cameras oriented to the same point that shoot at the same time after a countdown. Those pictures are put secuentially together to create a mini movie where visitors could see themselves floating in the air. Optionally, the background is removed to add a promotional image of the brand.

After this process, the visitor goes to the computer at the exposition area where he can share this movie in Facebook o send it by e-mail.

This process takes less than 30 seconds and is fully automatic. Four computers where needed to perform all tasks, coordinated to the millisecond to capture the same moment and process the resulting information to make it available to the visitors of the stand.

Check more projects in the Interactive installations category

Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

◂ Visitors could jump at the end of the countdown and then 16 cameras would take a picture at the same time to generate a mini-movie of them frozen in the air

• Check more projects in the Interactive installations category
• Check the making of Adidas Ghettorama in We Choose Fun’s Facebook page

Via: http://designtaxi.com & http://www.neatorama.com

Check out HOTT3D experiential marketing and container conversions

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Six Design Experts Give Their Views on Exhibition Stand Layout

Buying a house and purchasing an exhibit are two very disparate processes. But one commonality they share, which can prove perilous, is floor-plan selection. After all, you can install top-of-the-line wiring and internal systems, incorporate the perfect blend of accoutrements, and apply the ideal design aesthetic. But you’ll never garner the results you’ve intended if you fail to select the right floor plan to suit your exhibiting needs.

Picking the wrong floor plan (aka layout) can impact your program’s effectiveness, influencing everything from your brand to your lead count. In fact, according to Erick Gustafson, senior exhibit designer at RES Exhibit Services LLC, “Since the layout often impacts everything else in your booth to one degree or another, layout selection is potentially more important than the graphics, messaging, and products on display.”

Giles Rickett, creative and marketing director at Pinnacle Exhibits, concurs. “The layout can impact how many attendees enter your space, where they go, what messages they see, and how long they remain in the booth.”

What’s more, layouts offer as much variation as mobile calling plans. So choosing between a fortress-style floor plan and a centerpiece layout, for example, is a shot in the dark without at least a bare-bones understanding of what each option has to offer. Matt Hill, president of The Hill Group, also asserts that this lack of knowledge keeps some exhibitors stuck in a rut with the same exhibit floor plan year after year.

Granted, some people might argue that exhibition stand designers, not exhibit managers, should be responsible for floor-plan selection. But Tony Castrigno, owner and designer at Design Contact, says that’s not always the case. “Relying on your designer to select the layout doesn’t ensure a successful outcome,” he says. “Come to the design table armed with a general understanding of the most common layouts.”

To help you understand the six most common floor plans, EXHIBITOR enlisted the help of Castrigno, Hill, Gustafson, and Rickett, along with Jeff Janes, creative director for Global Experience Specialists Inc.’s Minneapolis office, and Todd Schwartz, design engineer and estimating manager for Steelhead Productions.

The team not only expounded on the pros and cons of each layout but also offered key points of comparison regarding access, messaging, and traffic. And while the group agreed that these six layouts are the blueprints for almost all exhibit designs, they caution that variables exist within each, and you can (and should) change each layout’s components, size, and position to fit your needs.

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via: http://www.exhibitoronline.com

exhibition stand manufacturers south africa
exhibition stands cape town
Exhibition stands cape town

A completely Custom Stand at the 76th annual children’s fashion fair, FIMI (Feria Internacional de Moda Infantil) in Valencia, Spain

Rope, wood and 39 foam board flowers decorated with fashion patterns. These were the elements of a display of Spanish children’s shoe brands at the 76th annual children’s fashion fair, FIMI (Feria Internacional de Moda Infantil) in Valencia, Spain, at the end of January.

Valencia-based design studio Masquespacio with designer Ana Milena Hernández Palacios at the helm of the project, was charged with creating a stand-out exhibit for the shoes amid the colorful children’s fashion exhibitors. They needed to achieve the results by using either materials already in the Fair’s warehouse or materials that could be manufactured at a low cost internally.

Foamboard and vinyl became the key elements for the two-sided flowers, clouds and circles, hand-cut by the fair’s sign makers. When suspended from the ceiling with nylon line, the pastel-hued mobile twirled lightly in the space.

The trees at either end were part of an earlier exhibition, but reused for this stand as a place to hang the information of each of the 39 participating brands.

We like the overall effect of juicy warmth and crafty playfulness achieved with very few elements yet expressing an idyllic child’s world effortlessly. The shoes appear as if they were an afterthought, which makes the display even more appealing, considering that the fair’s visitors were seasoned children’s fashion experts who were perfectly capable of zeroing in on the shoes without the display pushing them in their faces. Tuija Seipell

Pharmaplan SASMO congress

Hott3D produced 2 large exhibits for Pharmaplan and Merck as well as a huge Hospitality zone for Pfizer at SASMO/ SASCRO Oncology congress held at Sun City last week.

All 3 exhibits were produced seamlessly despite the huge effort required in both pre-production and onsite. The buildup of all 3 exhibits took a full 2 days and strike took 8 hours until the truck was resealed. Not to mention months of planning.

A few photographs of Pharmaplans below.  Photographs of Merck and Pfizer to follow

We partnered with Danceheads who filmed and produced hilarious animated DVD’s of delegates. It’s fair to say participants and the audience where rolling with laughter. Coupled with a (very very busy) popcorn machine the Pharmaplan stand was packed virtually all of the exhibition, which is rare on Pharmaceutical congress exhibitions. Both Oncologists and Nurses participated.

This exhibit was purposefully designed with a very high structure. At 5m’s it was visible from the stairs where the delegates entered the venue. We at H3D take care to design stands to suit the venue and show. We knew that other exhibitors would produce high stands and that Pharmaplans stand was at the back of the venue. Solution – go high and be loud.

The Graphics were designed by BottleBlue in conjunction with client and ourselves to reflect the “movie” them. These were printed onto fabric in full colour and tensioned into the Octanorm structure

 

 

 

 

 

 

 

 

 

 

 

All in all a huge success

For quality system or custom exhibits contact us … liam@hott.co.za

www.hott.co.za

www.budgetexhibits.co.za

Dermatology Congress 2011 – Pharmaplan

We recently completed a 9m x 3m exhibit for Pharmaplan at the 2011 Dermatology Congress held at CSIR in Pretoria during May 2011.

 

 

 

 

 

 

 

 

 

The exhibit is constructed using Octanorm combined with custom elements. It uses existing stock to a large degree and incorporates 2 separate divisions, both with vastly different exhibiting requirements.

 

Finishes used include

Stretched Fabric Full colour print

Textured Wallton Wallpaper

Recessed lightbox graphics

Custom produced display counters with incorporated backlit surfaces

Overhead ceilings with downlights

Custom structural support towers with display vegetation

Clicklock flooring throughout.

 

Many of these elements where existing from previous shows. Re-use of materials is crucial to not only keep costs down to the client but also from an eco-friendly perspective. The more it can be re-used the less environmental impact it has.

 

Hospitality included popcorn made on site along with a variety of coffee options to delegates. Chocolate Croissants were demolished by delegates on delivery every morning.

 

 

Merck Serono – EHPBA International Medical Congress

We recently had the pleasure of dealing with Merck Serono’s head office in Darmstadt for their exhibit at The EHPBA Conference and Exhibition held at the Cape Town ICC.

The 6m x 3m full custom exhibit was designed based on their corporate guidelines and previous exhibition stands done in Europe. We incorporated backlit graphics, sprayed backlit counter, 2 tone  cut-out carpet with ramped edges, Stretch fabric ceiling and storeroom. Hospitality snacks where arranged daily.

Merck had representatives from as far afield as Argentina, Europe and the East. By all accounts most had an outstanding time in Cape Town and aside from work enjoyed a wide variety of features of the city.

Congresses of an international nature specifically, bring in a large amount of tourism spend so are a major focus of the CTICC and Cape Town Tourism.

Portable and Modular Trade Show Displays

An excellent explanation of portable vs modular vs custom displays for the uninitiated. I have included a link to Classic Displays at the base of the article. They definitely know what they are talking about!

Portable and Modular Trade Show Displays — Lesson #1

Are you confused about trade show displays? Well, I am, and I’ve worked in the trade show business for over 10 years. Browse through the web and you’ll discover hundreds of websites showing similar products with prices ranging from bargain basement to “Are you friggin’ kidding me?” It shouldn’t be this complicated. And, honestly, it’s not.

Exhibit marketing is just marketing, and purchasing a trade show display basically comes down to three simple factors: budget, marketing goals, and design. In other words, how much money do you have, what are you trying to accomplish, and what design style appeals to you? Let’s demystify the process, starting with the terms “portable” and “modular.”

Lesson #1 — Portable and Modular Trade Show Displays

No two terms are more abused in trade show world than “portable” and “modular.” Add “custom” to the mix it gets even murkier. Frankly, you should be suspicious of any company that routinely describes their products as “custom portable modular displays.” Choose two:  portable modular, custom modular, custom portable. Or just one: portable, modular, or custom. Beyond that, it’s all marketing malarkey.

What Does Portable Mean

The Aunt Nancy Display

So what does portable mean? Here’s the easy answer:  you can ship it via FedEx or UPS. Seems straight-forward, right? Not so fast.

Banner stands are portable. Some are small enough that your Aunt Nancy, at 4′ 10″, 94 lbs, and 87 years, can carry it into a show hall. Pop up displays are a little more weighty but still pack in portable, roto-molded cases and can be wheeled around. Easy enough. Beyond that, most 10 ft. displays are portable only in the sense that they ship in portable cases. I’ve seen a 10 ft. inline display, with all the bells and whistles, take as many as six cases, each weighing 85 lbs.

How is that portable? It’s not and you’ll shouldn’t fool yourself into thinking it’s portable. Now, to be honest, that 10 ft display was drop-dead gorgeous and included literature holders, backlighting, counters, storage, shelving, and computer workstations. It was perfect. But, it wasn’t portable and the client would have been better off shipping it in a roto-molded tub or wood crate. That way, everything is together and there’s little chance of one case getting lost.

Portable Modular Trade Show Display

When it comes to choosing a “portable,” you have to make choices. To use a camping metaphor, there’s a reason why a two-person dome tent is not the same as a camper. It’s called features and benefits. And to take the camping metaphor a little further, there’s a reason why a two-person tent costs $45 at Super Discount City and $250 at Mountain Outfitter Plus. The $250 tent is much better.

Everyone has a comfort level and everyone has a budget. Choose the one that makes the most sense for your exhibit marketing goals, but don’t whine when the $45 tent springs a leak during the first gully-washer. At the same time, don’t buy a deluxe camper if you are only camping at the Valley of Dreams RV Park one weekend a year. You’d be better off renting, but that’s another article.

Finally, everyone wants a portable display that sets up in 30 seconds and looks like a McMansion. Guess what? There’s a much better chance you’ll stumble into Sasquatch on your next camping trip than you’ll find a 30 second portable McMansion.

What Does Modular Mean

Custom Modular Trade Show Display

Then there’s the term “modular.” We all want things to be modular. That way, when we change our mind, we can transform what we have into something else. In it’s most basic form, modular means “parts and pieces.” Now, I know that may sound a negative, but it’s not meant to be. After all, something can’t be modular unless one part can be reconfigured into something else.

Ask yourself how much modularity you really want? If all you really want is a 20 ft. inline display that configures down to a 10 ft. display . . . that’s easy. There are lots of choices from basic to boffo. However, if your goal is to transform a 20 x 30 island into a  20 x 20 island, a 10 x 20 inline, a 10 x 10 inline, and a table top display, then it gets considerably more complicated.

There are multiple ways to achieve that goal. The end result, however, may resemble a hippoelephantdonkeycat. And, if you’ve ever spent anytime breaking down an exhibit at the end of a show, you know that the best laid plans of organizing all those parts and pieces for the next “smaller” show is often sacrificed in order to make your 7:15 p.m. flight.

Let’s consider modular from a different perspective — portable modular or custom modular. We already know what portable means. It can ship UPS or FedEx. A portable modular display typically has more features than just a portable exhibit, such as workstations, counters, monitors, shelves, backlighting, etc. In other words, it’s more than just one big graphic.

A custom modular gets a little trickier depending if the emphasis is on “custom” or “modular.” Modular exhibit builders are taking portable modular components and putting them on steroids. The parts may be bigger, fancier, and generally pack in small wood crates or roto-molded tubs. Each component tends to be lightweight to save on shipping but there may be lots of components. Custom builders are taking large custom components and either breaking them into smaller components or rearranging them to work in multiple pre-configured displays. Generally there are more shipping crates, but the assembly time may be reduced. It will cost more to ship it, but you may save time on installation and dismantle.

So, what have we learned?

1. Portable isn’t always portable
2. Don’t buy a pup tent if you plan to camp for more than two or three days
3. Get what you can afford, but don’t get less than you need
4. Modular means “parts and pieces” but that’s not a bad thing
5. There’s no such thing as a portable McMansion
6. Exhibit marketing is just marketing (but then again, everyone thinks they’re a “marketing genius”)
7. Finally, and this wasn’t in the portable/modular explanation but it goes without saying, “Ask questions, trust your instincts, and work with someone who knows what the heck they’re doing. We can’t know everything for goodness sake!”

–Mel White

http://www.linkedin.com/in/melmwhite
http://www.classicexhibits.com/