To keep abreast of the the latest happenings within the global exhibition industry, HOTT3D sent Key Account Manager, Farrah Weir, to the annual IFES World Summit held in late June.

IFES, the International Federation of Exhibition & Event Services, held the event in the South of France at Le Grande Motte. The Summit was a gathering of international stand builders with a strong focus on networking and knowledge sharing over a packed three day summit.

The summit is designed to bring industry suppliers from across the globe together in a relaxed and easy environment whereby new connections are made, knowledge shared and collaborative workshops held.

This all creates a great space for people to unite and share their common experience and knowledge as well as develop international contacts to facilitate expansion of international business.

The Summit consisted of a structured and very busy three day event with numerous workshops and speakers, detailing subjects such as, Marketing, Education and Sustainability within the industry.

Highlights of the workshops and speakers included:

Martin Joos from Adunic sharing the emotions of our industry.
Pablo Nakhle-Cerruti brought the theme of how venues can transform events into different experiences.
Detlef Wintzen from Insglueck reflected on the German story of future energy.
A collaboration workshop hosted by Jeremy Stubbs where delegates were divided into groups and asked to look into questions such as demands for IFES and exhibition expectations, how the industry is changing and solutions.

The annual AGM also took place which discussed the annual review and presentations of the actions of IFES over the last year as well as a new member induction, which allowed new members, including HOTT3D to take the stage, introduce themselves and their companies.

Numerous social networking opportunists were also worked into the schedule including a beer and wine tasting event, nightly evening dinners and gala last night, all to aid getting to know fellow attendees from around the world.

In conclusion the experience at IFES was exceptionally positive and gave HOTT3D valuable insights into our global industry. IFES created a welcoming, warm and friendly environment whereby one felt apart of a community that was genuine and sincere. The networking was overwhelmingly brilliant and the knowledge shared and gained irreplaceable.

Farrah concluded that she thought the summit was a successful and beneficial experience and couldn’t wait to go back in 2018, where the event will be held in Chicago.
Shell Scheme


Exhibition Stands from HOTT3D Instagram

Great shot of our recent build for #Corin at #COMOC2016 held at the #CTICC

A post shared by HOTT3D Exhibition Stands (@hott3dexhibitions) on

Exhibition Trade Show Stand Design in 2012 – The Hott3D Style Guideline & Ideas

Hott3D has been  extremely busy in 2012, building exhibition stands around South Africa. We thought we would give an update on some of our Exhibition Trade Show Design Ideas & Materials, that we have used for our clients in 2012.

AfricaCom 2012 – WIOCC Pavillion

As AfricaCom 2012 nears, we are full steam ahead planning for a large amount of stand building at this years exhibition. We will be building around 20 exhibits this year ranging from Budget Exhibit booths to full custom exhibition stands that involve extensive constructions.

WIOCC was one of our favorite stands of 2011 and this year the booth has been upgraded to include further custom features.
Finishes include:
Sprayed laser cut panels with backlit text
Timber flooring
Custom furnishings
LED sidelit detailing
Stretched fabric prints.
AfricaCom runs from the 13th till the 15th November 2012 at the CTICC in Cape Town, South Africa
Africacom 2012 - CTICC CApe Town South Africa

Africacom 2012 - CTICC CApe Town South Africa 1

Octanorm Maxima System Build for JVR at ICP 2012:

JVR’s exhibition booth constructed using Octanorm Maxima in a simple 6m x 3m configuration and incorporating:

1. Raised timber floor
2. Stretched full colour fabric prints
3. Touchscreen plasma screens
4. timber shelving to display a large quantity of literature
5. Custom duco sprayed reception with LED uplit top surface
6. …and most importantly an Nguni cowskin rug and a custom bead curtain.

JVR Expo Stand South Africa 1

This exhibit is from on our Budget Exhibits Division. Producing quality system built exhibition stand booths at an affordable price

Visit Budget Exhibits:

Pharmaplan – SA Heart Congress 2012 Exhibit

Using Octanorm Maxima as the base structure we utilized a combination of clad and inserted panels to create backlit effects that highlight the product logos.

Flooring consists, very simply, of astroturf.

A large custom barcounter serves as both a meeting point as well as a platform for dispensing a bar service and snacks.

Behind the bar is a chalkboard wall featuring sport icons from Super 15 rugby, The British Open Golf as well as the current Test Cricket between England and South Africa. The plasma has daily footage of these and other major sporting events.

This exhibit uses component already existing from other shows previously done for Pharmaplan. They can be re-used and reconfigured due to the modularity of Octanorm.

Lundbeck – SASOP 2012 – Full custom 9m x 3m exhibition booth

We designed this booth to focus on Hospitality, which included:

1. A bar service of beverages, small cooked treats and ice cream.
2. Multiple seating to allow for delegates to enjoy the refreshments as well as sit down at tea and lunch breaks.
3. Satellite TV signal – most important that the rugby game this weekend between South Africa and Australia be broadcast so that delegates can watch even though they are not at home.
The design of the stand was simply done, but with key features that created an impactful and very open/ accessible layout.
– Laser cut, backlit “water and sunrise” relating to Saphris Sycrest.
– Raised timber flooring
– Full custom service bar with below counter storage
– Large format printed graphic
– Plasma with DSTV as well as DVD
– As much seating as possible.
Lundbeck - expo stand design south africa 1
Lundbeck - expo stand design south africa
Lundbeck - exhibition stand design south africa

Outdoor Portable Display for Future Cape Town

Hott 3D, the exhibition stand, display and event branding company is pleased to announce its involvement with Future Cape Town and its ‘Your City Idea’ concept which be launched on 17th of  May 2012 at Cape Town’s new ideas district, The Fringe.

Temporary Public Exhibition Display

This is the first in a series of Activate Projects by Future Cape Town. Activate, is a sub-project of Future Cape Town which seeks to use structures, new and traditional media and powerful partnerships to engage citizens in different and innovative ways.

The public installation will offer visitors a chance to vote on two urban issues or questions, with four options to choose from. The options will be displayed as images or future visions for Cape Town, presented in four pigeon holes.

Hott3D’s involvement will be the design, manufacture and construction of the structures which will be used for this project. This investment is inline with Hott3D’s philosophy of giving back, and what better place to give back to, than our beautiful Cape Town and its people.

Future Cape Town, headed up by Rashiq Fataar, is a diverse collection of minds that are driven by sustainability and innovative approaches to modern urban design challenges.  Through cooperation and collaboration, they aim to inspire citizens, the public sector and the private sectors by focusing on, “Inspiring a more livable Cape Town” .

The Fringe is another urban initiative focused on showcasing Cape Town’s extraordinary design talent  and is an up-and-coming environment for design, media and ICT innovation, creativity and entrepreneurship.


  • INCUBATE: Facilitate incubators and shared spaces for young designers and creative businesses
  • ENABLE: Facilitate innovation through industry support, prototyping facilities and the collocation of associated services
  • SHOWCASE: provide a platform for design talent to get to market and into public awareness

Exhibition detail:

  1.  The Your City Idea installation will appear in the form of a 2.5m high and 1.1m ballot box in The Fringe – Cape Town’s Design and Innovation District.
  2. The project takes place in The Alley – a continuation of Barrack Street, between Harrington and Canterbury Streets.
  3. All Capetonians, young and old, are encouraged to visit The Alleyway, to vote and have their say on the future of Cape Town.

Online News Article: Vote for city of the future

Details for The Fringe



Hott 3D designs, manufactures and builds trade show exhibition stands and temporary event infrastructure. The company provides complete expo solutions all over South Africa including – Cape Town, Durban, Johannesburg.

We also have a full graphic design studio, speak to us about getting your message across beautifully.

SARS zero rates VAT for EXSA members only? – Updated 20 March 2012

Excellent News for the “little” companies in the South African Exhibition and Trade Show Industry

This reply just on from SARS

A VAT Ruling is issued on the facts and circumstances of a specific vendor or class of vendors. Should your client(s) feel that the facts and circumstances are the same as those vendors referred to in a ruling, they are welcome to apply for a ruling.”

Rodney Govender Legal & Policy: Indirect Tax Policy Tel 012 422 5103  Fax 012 422 5043 email

So its now possible to apply even though one is not a member of EXSA. Though the reply does not state that we will be approved for such a ruling, its certainly a step in the right direction. I will update again once I have applied and can clarify the process to achieve this ruling.

Thanks to SARS for the fast reply



Liam Beattie


Though not a new topic, this is sure to be more and more controversial as non EXSA members catch wind of this if they haven’t already.

“EXSA will be, as part of the condition of the Ruling, forwarding the details of all fully paid members of the Association, along with corresponding VAT numbers to SARS, and then subsequently every six months. The Ruling is applicable for a two-year period to August 2012”

The release is on EXSA’s Bizcommunity press release here in 2010…so only 5 months to go to see if SARS renews this ruling or not.

How can SARS exclude a far larger number of members of the exhibition and conference industry. Non EXSA members make up the majority of companies working in this industry (though maybe not actual people numbers). Though they happen to be the smaller companies that are not members. Most of the largest companies in the industry appear to be members. EXSA numbers possibly 200 (?) companies at best…A guess as I have not been able to locate current figures and had to manually count on their member list.

In my view this is an exclusionary and discriminatory law against those companies who choose not to be EXSA members.

Effectively SARS has made it mandatory to be an EXSA member. If we don’t join we will most likely lose our foreign clients as we cannot be competitive if we have to charge VAT. 14% can be a huge amount of a 500 ZAR pitch

Now seeking legal opinion…and first comments suggest SARS will be forced to allow all companies working in the industry the same privilege or cancel the privilege outright or remove the ruling altogether.

My accountant has just sent off a query to Mr Govender at SARS to seek clarity on this situation…I will update as responses come in

Design Indaba

Via Scoop.itExhibitions, Conferences & Trade Shows – South Africa

Design Indaba Expo begins this Thursday 01st March at the CTICC in Cape Town. The 01st is purely a trade only day. From Friday 2nd March until Sunday 4th March it will open to the public.    The HOTT3D crew will be onsite from tomorrow installing an Exhibit for Woolworths.

“Design Indaba drives a better world through creativity with conferences, expos, magazines and projects that improve the quality of living in Cape Town and the world”

BEELD – Holiday Show – Vakansieskou – Holidaymakers Expo – HOME

Via Scoop.itExhibitions, Conferences & Trade Shows – South Africa

Join the HOTT3D crew at the Beeld show stand number B19 where we will be unveiling the new display stand for Cape Union Mart.